We also found that mobile e-commerce is up and poised for further growth, which is something business owners should be aware of when reviewing their own growth strategy. According to eMarketer, $1.36 trillion worth of products and services were purchased via a mobile device in 2017, which accounted for 58.9% of total e-commerce. In 2019, that number is expected to rise to $2.32 trillion, or 67.2%.
“Mobile app usage, transactions, and revenues are on a steady rise,” confirmed Renee Sobotka, local representative for Eazi Apps dba True North Technologies. “Year after year, consumers are moving more toward mobile. It’s important to get into the market during the ‘Experimentation’ phase. As mobile habits begin to form and users settle into their go-to apps, engagement climbs, known as the ‘Adoption’ phase. Shortly followed by the ‘Ubiquity’ phase, which is marked by increasing engagement and consumer spend.
Here at True North Technologies, we pride ourselves on providing personal service and award-winning customer support during and after the build process. Encouraging customers to download your app is simplified with our marketing collateral package, which is included in the build fee. You’ll also be able to easily update the app and take the wheel on your marketing campaigns using the Skipper App. You’ll be able to increase foot traffic and e-commerce sales.”
Renee has lived in Nebraska her whole life. Growing up in a small town, she learned the importance of supporting local small businesses. Renee is proud to now provide business owners with opportunities and tools to compete with larger corporations through her own Eazi Apps business, True North Technologies.
“One of the most current and practical ways to help businesses succeed is by developing a mobile app,” she stated. “Customers benefit from loyalty rewards when they download the app, and businesses are able to send push notifications into the hands of their best clientele. Eazi Apps is an affordable way to get a piece of the mobile pie. The company has developed and published thousands of apps to the Apple and Google Play app stores. It’s well-known that increasing customer retention by 2% is the equivalent of reducing business expenses by 10%. It’s easy to calculate your return on investment! If 300 people download your app and 10% respond to two campaigns per month, that’s an extra $1,200 monthly based on a conservative $20 spend per transaction. What could you do with that extra revenue?”
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Lincoln, Nebraska
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