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How We Use Business Chats on Messenger to Improve Your Experience
Rachel Hayden • November 22, 2024

At True North Technologies, we are always looking for ways to enhance the way we communicate with our customers. A great tool we use and rely on to stay connected and responsive is Facebook Messenger, which allows businesses like ours to have meaningful, real-time conversations with our valued customers.


Recently, Meta (Facebook) has introduced a new feature that aims to make these business chats even more efficient and user-friendly, and we want to take a moment to explain how this benefits you. Here’s a look into how we use business chats on messenger to improve your experience. 


A New Way to Enhance Your Messenger Experience 

As part of the new updates, some users will now see a new label when they engage with businesses on Messenger. This label provides transparency by explaining how the information from your chats—such as messages and actions—may be used by Meta to improve your experience.


The goal of this update is to help you better understand how your conversations with businesses are handled, while also providing you with a smooth and personalized experience. For example, information shared through business chats can be used to improve response times, offering faster replies to your inquiries or requests. It can also enhance ads and features, meaning you may see more relevant advertisements, translations, and other tools tailored to your specific needs. Businesses may also leverage AI to automate responses and assist with common inquiries, making your overall experience more efficient.

Your Privacy is Always Our Priority 

We understand that privacy is a significant concern for many of our customers, and we want to reassure you that we take it seriously. True North Technologies follows the same commitment to privacy that Meta does: we will never sell your information. The update you're seeing does not change this long-standing policy. 


In fact, you can access detailed information about your business chat privacy and data usage at any time by simply tapping on the business' name at the top of the chat window and selecting ‘Privacy Information’. This gives you control and transparency, so you always know what happens with your data. 


What Does This Disclosure Mean for Businesses Like Ours? 

While the new label helps you understand the purpose of your data, it’s important to note that businesses can also use tools like Meta Business Suite to track other activities, such as lead status, labels, and more. However, this data is different from the information shared through Messenger chats and is used for business management purposes. 


At True North Technologies, we use tools like this to ensure we’re providing the best possible service to you. Our primary goal is to understand your needs and provide solutions that matter, whether through personalized service or timely responses to your questions. 


Stay Connected with True North Technologies 

By embracing this new way of engaging with businesses through Messenger, we’re able to offer you faster, more relevant communication. Whether you’re reaching out for support, asking questions, or looking for updates, we want your experience to be as seamless as possible. 


We hope that the transparency provided by Meta’s new feature helps you feel more confident and informed about the way your data is handled. Rest assured; True North Technologies is committed to protecting your privacy while using innovative tools to enhance your experience. 


Contact us today if you have any questions or concerns about how we’re using Messenger chats or your data. We’re always here to help! 

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