BACK
Nonverbal Communication In Video Conferences
Renee Sobotka • May 15, 2020

The wonderful thing about video conferencing is that you can form meaningful connections with people through dynamic face-to-face interactions, even if you’re thousands of miles away. However, if you don’t pay careful attention to your body language, you might convey some things you didn’t intend. Did you know that body language is 55% of communication? Here are 5 body language tips to help you impress on your next video conference:

The wonderful thing about video conferencing is that you can form meaningful connections with people through dynamic face-to-face interactions, even if you’re thousands of miles away. However, if you don’t pay careful attention to your body language, you might convey some things you didn’t intend. Did you know that body language is 55% of communication? Here are 5 body language tips to help you impress on your next video conference:


1: STRIKE A POSE

Make yourself big, stretch out and take up space. It will make you feel more powerful and cause others to perceive you as both confident and capable. Here are five power positions you can try: 

1. The President: Feet on desk, hands behind your head

2. The Loomer: Plant your hands and lean forward.

3. The Performer: Hands overhead in a V

4. The Super Hero: Hands on hips, feet hip-width apart

5. The CEO: Arm on back of your chair, knees apart, relaxed


2: SIT-UP STRAIGHT

Research shows that good posture sends nonverbal signals of energy, enthusiasm and health. Conversely, poor posture makes people appear uninterested, uncertain or lethargic. When it comes to posture during a video conference, typically only your body from the waist up is visible, but don’t let your lower half rock your body and distract viewers. By sitting taller, your image will take up more space on the screen and your voice will project better, enabling everyone to hear you clearly when you speak. 


3: SMILE, YOU’RE ON CAMERA

Project a warm and non-threatening persona by smiling when meeting people. At the beginning of the video conference, take a moment to look into the camera, smile and greet the attendees. The simple act of smiling will generate positive feelings toward you and help to build a trusting relationship. Also, smile as often as the other people in the video conference. Mirroring other people’s nonverbal behavior is one way we show them that we are not only listening, but understanding. 


4: TALK WITH YOUR HANDS

Talking with your hands is a smart way to show people you’re passionately engaged in the subject you are talking about, and being passionately engaged is kind of a big deal. When not using your hands to gesture, place them on the table about 8 to 10 inches in front of your torso so people can see them. Keep them relaxed and separated. Don’t play with your pen or shuffle papers. If you are in the habit of crossing your arms, try to refrain. Research shows crossed arms encourage others to think critical thoughts toward you. It also makes you appear unapproachable.


5: ABOUT FACE

When nervous, people tend to comfort themselves by engaging in an array of unsightly face-touching behaviors, such as smoothing their eyebrows, tugging at earlobes, itching their nose or chewing on their lower lip. If these are guilty pleasures you have a habit of indulging in, stop it! On camera, they make you appear insecure, incompetent, and to some it may even appear that you are lying – yikes! To put your best face forward, close your mouth and keep the corners of your lips slightly upturned to avoid appearing frowny-faced, raise your eyebrows slightly in interest and nod your head periodically to show you are listening.


If you can incorporate these 5 non-verbals in your next video conference, you’ll knock them dead with your confidence and rapport! Happy video conferencing!

Are You Interested In More?

SCHEDULE A MEETING

Share This Post With Your Friends

Latest Posts

By True North Technologies September 16, 2026
Discover how measuring digital marketing ROI transforms clicks into booked jobs, new patients, and smarter spending for service businesses.
By True North Technologies September 11, 2026
Discover how digital advertising for B2C services helps healthcare and construction businesses generate qualified leads through targeted campaigns and measurable results.
July 2, 2026
When was the last time you searched for a local business? Chances are you didn't just scroll through a list of websites. Maybe you asked Google for the "best marketing company near me", looked at Google Maps, or even asked an AI assistant like ChatGPT for a recommendation. The way people search for businesses is changing. Traditional search engines are now incorporating AI-generated answers, and more consumers are relying on AI-powered tools to help them make decisions. Because of this shift, having accurate business listings across the web is essential for earning trust with both search engines and AI. If your business information is outdated or inconsistent, you could be missing out on valuable opportunities to be discovered by potential customers. What Are Business Listings? Business listings are online profiles that display key information about your company, including your: Business name Address Phone number Website Hours of operation Services Photos Customer reviews Some of the most well-known business listings include your Google Business Profile, Apple Maps, Bing Places, Yelp, Facebook, and dozens of other online directories. These listings help customers find your business, but they also provide search engines with important signals about your credibility and legitimacy. Why Consistency Matters for Local SEO Search engines want to provide users with accurate, trustworthy information. One of the ways they determine whether a business is reliable is by comparing information across multiple sources. If your business has one phone number on your website, another on Google Business Profile, and outdated hours on another directory, search engines may have less confidence in which information is correct. Keeping your business information consistent across every directory helps: Improve your local search rankings Increase visibility on Google Maps Build trust with potential customers Reduce confusion and missed opportunities Strengthen your overall online presence Even small inconsistencies can affect your local visibility over time. Google also recommends keeping your business information complete and accurate to improve your local presence. According to Google's official guidance , businesses with complete and accurate information are easier for customers to find and are more likely to match relevant local searches. AI Search Is Raising the Bar As AI-powered search becomes more common, consistency matters more than ever. AI search experiences including Google's AI-generated results and AI assistants, compare information from your website, Google Business Profile, online directories, reviews, and other trusted sources to determine which businesses they can confidently recommend. Think of it as a fact-checking process. When your business information is accurate and consistent across the web, it strengthens your credibility and supports both local SEO and AI search visibility. As AI continues to change how people discover businesses, maintaining accurate business listings is becoming an essential part of a successful digital marketing strategy. The Cost of Outdated Listings Many business owners don't realize how quickly outdated listings can impact their business. A wrong phone number could mean missed calls. Old business hours could lead to frustrated customers. An outdated address could send someone to the wrong location. Duplicate listings can confuse both customers and search engines. These issues can create a poor customer experience and weaken the trust that search engines and AI place in your business information. How Listings Sync Pro Makes It Easy Managing business listings manually can be time-consuming, especially if your business information changes. At True North Technologies, our Listings Sync Pro service helps businesses keep their information accurate across dozens of online directories from one central platform. With Listings Sync Pro, you can: Keep your business information consistent across 40+ online directories Update hours, phone numbers, addresses, and website information quickly Improve your local SEO performance Strengthen trust signals for AI-powered search Save time by eliminating manual updates Instead of updating each listing individually, you can manage your online presence more efficiently while helping customers find accurate information wherever they're searching. Build a Stronger Foundation for Local SEO and AI Search Your website is only one piece of your online presence. Search engines and AI-powered platforms look at the bigger picture when deciding which businesses to recommend. By maintaining accurate business listings, keeping your information consistent, and investing in local SEO, you're building a stronger foundation that helps your business stay visible in today's evolving search landscape. Whether someone discovers your business through Google Maps, a traditional search result, or an AI-generated recommendation, accurate information helps create trust before they ever become a customer. As AI search continues to evolve, businesses that prioritize consistent business listings and local SEO today will be better positioned to earn visibility, credibility, and more qualified leads tomorrow. Ready to see how your business is performing online? Request a Free Digital Assessment from True North Technologies, and our team will evaluate your business listings, local SEO, website health, and AI search readiness. We'll identify opportunities to improve your online visibility and provide actionable recommendations to help your business get found by more customers.