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Social Media Marketing Deep Dive
Kat Kramer • November 10, 2023

In the pursuit of enhancing their social media presence, a local business recognized the value of our services, and we proudly undertook the task of creating a comprehensive social media marketing strategy. Our approach encompassed graphic design, strategic content creation, and a focus on fostering the client’s professional growth on Facebook.


This case study follows the journey of a client who began on a partnership with True North Technologies in March 2022. Over the course of this collaboration, their social media presence has returned remarkable and consistent growth, beginning in March 2022 and extending to the present day. This growth signifies more than mere passive viewership, as it involves active engagement, likes, and followers. Notably, the client's social media account now enjoys an average monthly reach of approximately 14K, with an average of 700 page visits.


Social media serves as a valuable channel for establishing a meaningful connection between your company and its customers. Platforms like Facebook facilitate gentle yet effective marketing practices, foster brand awareness, and serve a large contribution to the overall success of your marketing campaign and client/customer base expansion.


Before the True North Technologies Partnership

To gauge the progress achieved by our client, it was essential to examine their starting point. The accompanying data illustrates the client's performance in the year preceding their engagement with True North Technologies. During the period from March 2021 to March 2022, the client's reach was limited to 5.3K, with no content interactions and 19 link clicks. Additionally, the client received 438 Facebook visits and saw 29 new page likes during this timeframe.  

Year 1

The following year showed exponential growth for our client, enabled by our consistent posting and targeted Facebook advertisements. The following data encapsulates our client's journey in the first year of their partnership with True North Technologies, spanning from April 2022 to March 2023. During this time, the client achieved a reach of 25.2K, 2.2K content interactions, and 475 link clicks. Notably, they raised their Facebook visits by over 400%, registering 2.6K Facebook visits and accumulating 40 new page likes.

Year 2 & Ongoing Growth

The data below provides insights into our client's Facebook presence from April 2023 to the present day (October 31, 2023). In the last six months, the client not only surpassed their previous year's engagement but also demonstrated substantial ongoing growth. From April 2023 to October 2023, the client achieved a reach of 41K, 2.1K content interactions, and 305 link clicks. Particularly encouraging is the substantial organic growth, which has increased by 100%, with an impressive 16.6K organic reach. In this period, the client witnessed 3.3K Facebook page visits and garnered 45 new page likes—five more than the previous year—with six more months remaining in the year-end review.

The True North Technologies Promise

Selecting an effective marketing plan for your business involves considering various factors, and while the results may vary for each client, our confidence in this study and our performance at True North Technologies is unwavering. We adopt a personalized approach to social media management, investing time to comprehend your objectives, discuss your specific needs, and evaluate existing strategies to identify opportunities for improvement. We work to develop a plan tailored to achieve your company's unique goals. Our dedicated team is committed to collaborating with you to align with your company's objectives and enhance your reach, online engagement, and brand awareness over time.


We invite you to explore the possibilities of partnering with True North Technologies to unlock the full potential of your digital marketing strategy. Our proven track record, commitment to excellence, and tailored approach are positioned to make a significant impact on your business's success.

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