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Solving Business Problems with Digital Technology
Taylor Tunnison • February 5, 2021

The current business landscape is far different from fifteen, ten, or even five years ago. Improvements in technology have enabled organizations to reach greater audiences and do business anywhere in the world, while also providing countless benefits to their clients. They have changed the way we interact, communicate, and solve problems, regardless of industry, location, or scale. Digital developments have made such an enormous impact on our everyday lives that it can be easy to forget the many problems they’ve addressed. We’ve chosen to review some common issues recently solved by the advancement of digital technologies.

1. Remote Working

The COVID-19 pandemic compelled many governments to put restrictions on the movement of people, which in effect has made many businesses drastically change the way they operate. Almost overnight, remote work has become standard practice. This trend seems to be holding steady, so it’s a fair assumption that the number of individuals working remotely will continue to grow. 



Advancements in technology have made remote work not only possible, but practical. We are in an era of unrivalled digital efficiency- many people have access to social media platforms and various app integrations, improved coverage of reliable internet connections, as well as many different devices to keep them connected. 


Today, companies can also hire with confidence, expanding their talents and expertise from across the globe. Working as a team is now easier with cloud storage, advanced communication tools, innovations in web conferencing, and the rise of various team-building applications. Technologies such as these have made it simpler to work effectively from anywhere, at any time.

2. Efficiency and Productivity

Innovations in automation have allowed for more efficient work processes and more productive teams. Tedious tasks can now be completed automatically without compromising quality of output. Automated tools can streamline repetitive responsibilities like manually sorting, compiling, and storing data, and with a simple and systematic digital solution, many duties can be completed in less time and with fewer errors. Moving from traditional to automated processes means systems can monitor themselves, allowing staff to concentrate on tasks that require more human attention. 


Another recent development is known as “Software as a Service” or SaaS. Such packages and applications are available through the Internet and are generally user-friendly and accessible due to cloud storage. Examples of SaaS that help to increase efficiency and productivity are Lumen5, Dropbox, Canva, Squibler, HubSpot, Cloud-based Microsoft Office 365, Slack, and Google Workspace.

3. Administration Cost

Effective administration has always been an expensive but a crucial aspect of any business. However, with the help of technology, almost all paperwork can now be processed digitally, from contract signing and budgeting to the tracking of expenses and management of invoices. Solutions such as Trello or Asana assist with project management, making it easier to follow current and future events. There are also services like Xero or QuickBooks designed to streamline monotonous accounting processes.

4. Data Gathering

Listening to clients and engaging with new audiences, all while analyzing insights and feedback, has never been easier. Digital innovations have made affordable data gathering, analytics, and digital insights available to almost any company. It is essential that businesses gather information which helps them understand their clients if they wish to continue providing valuable services and products. 


Advancements in digital technology have helped organizations develop solutions to complicated problems. The next time your business encounters an issue, odds are there is at least one digital strategy worth considering. At True North Technologies , we understand the value of digital tools like websites , mobile apps , branding , and SEO . We encourage you to contact us to discuss how we can help your business succeed in the digital age. 

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