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The Digital Shift
Taylor Tunnison • January 7, 2021

An online presence is now necessary for companies to remain competitive in any business environment, regardless of scale, locale, or industry. This message has become increasingly clear in recent years. It is echoed in studies, articles, and discussions, and reached a crescendo in the year 2020 during the COVID-19 pandemic. Companies that fail to hear and understand this message risk falling behind, at best, or becoming obsolete, at worst. We have chosen to highlight this essential transition in our latest eBook , and the following list includes our top five five reasons to embrace a digital shift

1. Improved Communication

One of the most straightforward motivations for adapting almost any electronic technology to business is the improvement of the overall flow of communication. This invariably translates to superior customer service, better user experiences, as well as high-quality company cultures. The incredible amount of information present at customers’ fingertips has empowered them to make informed decisions, and well-informed customers expect their favorite brands to adjust to their rapidly transforming expectations through innovation.

 

  • 86% of employees blame ineffective communication for workplace failures.

2. Adapt to Challenges

An organization's ability to swiftly adapt to global challenges, miscommunication, and rapidly changing customer expectations has become critical to their success. For many businesses, adaptation is a matter of survival. If they aren’t prepared to accommodate the needs of their customers, another provider certainly is. Successful companies will make significant efforts to keep up with the latest trends, while implementing technologies that will help them best communicate with their clients and within their ranks.


  • In 2021, digital customer service interactions will grow by at least 40%.

3. Drive Innovation

Digital applications allow companies to innovate while maintaining efficiency. For example, before the digital age, accounting was slow, tedious, and fraught with errors. Affordable software now makes banking straightforward enough for entrepreneurs to easily balance their own books. Banks often provide free online banking services, meaning consumers can also manage their finances from the comfort of their own homes.


  • 85% of managers think they have 2 years to integrate digital initiatives before falling behind competitors; 55% think they only have 1 year.

4. Apply Analytics

Technology offers organizations many opportunities to collect and analyze valuable user data. For example, email campaigns can be tracked from send to sale, cataloguing clicks and recording engagement along the way.


  • Over 90% of professionals say data is important to their company’s growth.

5. Reduce Costs

Many businesses willing to make a digital shift will receive kickbacks from upgrading their online presence. This can mean anything from building or improving their website, to publishing a mobile application, or simply putting more effort into social media platforms like Facebook, Instagram, and LinkedIn. A great online presence brings many benefits, such as greater reach and better marketing opportunities.


  • The average costs per lead from websites and social media is significantly less than print, TV, and radio.

Customers expect their favorite brands to lead the way towards a better future. They will respond to innovative insights, greater usability, and global perspectives. Furthermore, digital campaigns which provide optimized content, well-developed websites, and user-friendly mobile applications will likely encourage brand loyalty and an improved bottom line. Digital strategies must not be overlooked if businesses wish to stay relevant and competitive moving forward.



The demand for a digital shift has never been greater. Global challenges highlight the need for businesses to adapt to novelty. True North Technologies is dedicated to improving your business’s online presence though branding , SEO , custom websites and mobile applications . We encourage you to contact us with questions and concerns, or for more information on digital transformation.

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