Taking full advantage of social media platforms is one of the easiest ways to quickly increase organic traffic to your business website. Facebook is among the most influential platforms, with live video carrying the most weight and attracting the largest audiences. Live video has several distinct advantages over pre-recorded content- it tends to be more authentic, engaging, and entertaining. Successful businesses leverage the power of Facebook Live to include, interact with, and deliver quality content directly to their target markets.
1. Pick the perfect title
The title of your Facebook Live video will immensely influence an audience’s opinion of you and your business. It is the frame through which your video will be interpreted; therefore, it should be as polished as possible. Effective titles are clear, concise, and created intentionally to target a specific audience. Remember your video will be rebroadcasted once the stream is finished- your title should reflect this fact. A perfect title communicates value to viewers regardless of time or day.
2. Attract an audience
It is important to hook your audience’s attention as early as possible. Establish your credibility within the first minute by sharing a brief company history or showing off a successful case study. Ideally, your video’s title should get the ball rolling, but be sure to remind viewers why they are watching. What is the exact topic of discussion, and why should anybody listen to you? Also, your videos are likely be seen by more viewers after they end, so don’t worry if the first few livestreams aren’t very popular.
3. Encourage engagement
Now, the fun begins. Speak straight to your viewers in the first few minutes- welcome them by name, if you can. Thank them for joining and ask simple questions like, “Where are you watching from today?” or “What do you hope to learn?” Facebook increases a page’s reach based on unique impressions, so remind your audience to react, comment, tag friends, and share the video at multiple points throughout the livestream. Create real connections with your audience. Imagine you’re meeting them in person and speaking face-to-face. Your effort will award your business respect, brand loyalty, and a stellar reputation.
4. Take your time
Facebook Live is a walk on the beach with friends, not a dead sprint against competitors. While a strong first impression is crucial, avoid overwhelming your audience with too much content too early. Try to maintain a conversational pace the whole time. Ideal Facebook Live videos are at least 7 minutes long, with the average being just under 20 minutes. So, start slowly, speak clearly, and remember to breathe!
5. Crush the content
After crafting the perfect title, establishing your credibility, and interacting with the audience for a few minutes, it’s time to deliver valuable content directly to your viewers. Carefully choose 3-5 great talking points and commit to the topic of discussion for the remainder of the broadcast. Avoid distractions at all costs. Shoot for a certain length, but give yourself some wiggle room, and decide beforehand if you want to include time for Q&A. Either way, finish the broadcast with gratitude. Thank your audience and end with a call to action like, “Join us next week” or “Do you have any questions?”
Smartphones, livestreaming, and social media platforms put tremendous power in our pockets. Savvy entrepreneurs understand and leverage these awesome tools to engage with and deliver value directly to their target market. Take advantage of our top 5 Facebook Live tips to quickly grow your brand, boost web traffic, and personally connect with any audience.
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