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What Can You Expect from Our SEO Service?
Taylor Tunnison • March 4, 2022

SEO is a long-term process for promoting organic traffic to a website. Optimized websites load quickly on all devices. They contain the same content whether viewed on a desktop or mobile browser. Search engines like Google see these websites as active, relevant, and authoritative. That’s why they rank so highly for certain search terms. Our SEO service involves many different steps including keyword research, website improvements, and Google Business Profile updates.

Search engine optimization (SEO) refers to ongoing maintenance that boosts website visibility on search engines. The websites listed near the top of results generate the most organic traffic, which drives more attention, leads, and sales. Our SEO process is as much about people as it is technology. It involves understanding what users are searching for online, the answers they seek, and the kind of content they prefer. Optimizing your website will greatly improve the experience of search engine users. This also means your content will be more easily found by diverse audiences. Our goal is to drive greater numbers of visitors to your company website over time. Here is what you can expect from our SEO service.

1. SEO Service Kick-Off Call

It’s hard to know where you’re going if you don’t know where you already are. That’s why our SEO service begins with a meeting with our V.P. of Operations, Alex. During the meeting, you’ll discuss your current marketing strategy, as well as future goals. Alex also prepares an assessment of the keywords for which your website currently ranks. How we proceed will vary slightly depending on your goals and her findings. Less optimized websites naturally require more time, effort, and content to deliver the desired results. We recommend a minimum SEO service length of 6 months because Google likes to see consistent, long-term activity from websites.


Before we begin work, we determine your target audience and which content you’d like to promote. This allows us to stay efficient while working toward your unique goals. Throughout the service period, Alex provides online access to all of your monthly SEO reporting. She schedules a monthly meeting to review our progress and answer any questions you may have. Alex also sends a detailed recap email after every meeting, including the kick-off call.

2. Identify Opportunities with Keyword Research

Keyword research is a major part of our SEO strategy. We do our due diligence to determine your most relevant search keywords, as well as your biggest competition online. This influences the kind of content we recommend publishing, as well as the direction we take during optimization. Sometimes, companies overlook topics and keywords relevant to their products or services. We take a snapshot of common searches for which your competitors do and don’t rank. This clearly shows where they are lacking, and where we can place your website over theirs for certain searches.


Depending on our initial assessment, we find high priority areas for improvement. Whether your website is old or new, there’s always something we can do to help. For instance, maybe your website is ranking for one variation of a phrase, but not another. If their search volume and difficulty is similar, we will recommend targeting both keywords moving forward. This will widen your website’s appeal to include a variety of different searches.

3. Website Improvements

After analyzing your website and identifying a clear strategy for growth, we begin applying our changes. Dylan, our Head of Web Development, will adjust sitemap keywords, if needed, to match webpages to user intent. We tell clients that the most relevant keywords should be woven throughout your website. This tells search engines what is contained on each page so they can direct visitors properly. We also never employ deceptive tactics like keyword stuffing which will flag your website for spam. Instead, our SEO service prioritizes page tags, meta descriptions, and content updates.



If your website already has a blog page, we’ll make sure it’s accessible. If not, we can add one to serve as a platform for further original content. We always ensure that blog keywords aren’t duplicated from your website’s sitemap. However, we do include high volume keywords in every blog post we publish.

4. Blog Posts and Google Business Profile Updates

Content is king when it comes to websites and SEO. We provide and help publish original content, from researched blog posts to Google Business Profile updates. These actions signal to search engines that your website is active, relevant, and trustworthy.


In our opinion, every business website needs a blog page. Not only are they great resources for visitors, they are important for SEO. Our SEO service includes at least one custom blog per month, supported by keywords and credible evidence. External backlinks are also included, as they help to raise the domain authority of your website. Plus, it’s always a good idea to cite your sources when making a claim. We write our blogs for Google, as well as website visitors. This requires awareness of key readability metrics like sentence length, transition words, and use of active voice. Readability matters because it ensures blog posts appeal to diverse audiences with various levels of education. Although, we always confirm that our blog topics match our clients’ goals, and we never publish anything without their approval.


A Google Business Profile (GBP) is another key component of any quality SEO strategy, including ours. This tool offers a wide variety of benefits for companies to improve their online visibility. We conduct weekly updates on your behalf, respond to customer reviews, and monitor suggested changes. Also, we upload the most current images and highlight your approved business services in order to drive traffic to your website. Furthermore, GBP provides opportunities to track calls and clicks, link to your blog, and encourage a consistent, positive user experience. 

5. Monthly Reporting of SEO Service

It's essential to track your website’s performance over time. We always assess the impact of our work to understand which actions are most effective, and which are still needed. You can expect to meet with Alex once a month to go over your SEO reporting.


She will review your Google Analytics data in depth. This includes changes in website traffic, where visitors are coming from, and what they’re most interested in viewing. Also, we’ll provide data on how users prefer to interact with your GBP. You’ll see how many calls, clicks, and views come from this tool alone, not to mention online reviews. Also, Alex will detail which searches your website appears in most, and which keywords are having the biggest impact. We’ll offer our suggestions for growth along the way, and decide together which changes to make and when.

 

Search engine optimization is a proven, long-term process for boosting organic search traffic to your website. Appearing on the first page of certain Google Search results should be a priority for any modern business. Regardless of industry or scale, this guarantees consistent, quality web traffic that is interested in your products, services, or resources. Your future customers are already online, and we can help them to find you more easily. If you have any questions about our SEO service, please feel free to contact us for more information. We’d be happy to schedule a meeting or phone call to discuss how we can improve your website’s traffic.


Originally published on May 4th, 2021

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