BACK
What Can You Expect from Our SEO Service?
Taylor Tunnison • March 4, 2022

SEO is a long-term process for promoting organic traffic to a website. Optimized websites load quickly on all devices. They contain the same content whether viewed on a desktop or mobile browser. Search engines like Google see these websites as active, relevant, and authoritative. That’s why they rank so highly for certain search terms. Our SEO service involves many different steps including keyword research, website improvements, and Google Business Profile updates.

Search engine optimization (SEO) refers to ongoing maintenance that boosts website visibility on search engines. The websites listed near the top of results generate the most organic traffic, which drives more attention, leads, and sales. Our SEO process is as much about people as it is technology. It involves understanding what users are searching for online, the answers they seek, and the kind of content they prefer. Optimizing your website will greatly improve the experience of search engine users. This also means your content will be more easily found by diverse audiences. Our goal is to drive greater numbers of visitors to your company website over time. Here is what you can expect from our SEO service.

1. SEO Service Kick-Off Call

It’s hard to know where you’re going if you don’t know where you already are. That’s why our SEO service begins with a meeting with our V.P. of Operations, Alex. During the meeting, you’ll discuss your current marketing strategy, as well as future goals. Alex also prepares an assessment of the keywords for which your website currently ranks. How we proceed will vary slightly depending on your goals and her findings. Less optimized websites naturally require more time, effort, and content to deliver the desired results. We recommend a minimum SEO service length of 6 months because Google likes to see consistent, long-term activity from websites.


Before we begin work, we determine your target audience and which content you’d like to promote. This allows us to stay efficient while working toward your unique goals. Throughout the service period, Alex provides online access to all of your monthly SEO reporting. She schedules a monthly meeting to review our progress and answer any questions you may have. Alex also sends a detailed recap email after every meeting, including the kick-off call.

2. Identify Opportunities with Keyword Research

Keyword research is a major part of our SEO strategy. We do our due diligence to determine your most relevant search keywords, as well as your biggest competition online. This influences the kind of content we recommend publishing, as well as the direction we take during optimization. Sometimes, companies overlook topics and keywords relevant to their products or services. We take a snapshot of common searches for which your competitors do and don’t rank. This clearly shows where they are lacking, and where we can place your website over theirs for certain searches.


Depending on our initial assessment, we find high priority areas for improvement. Whether your website is old or new, there’s always something we can do to help. For instance, maybe your website is ranking for one variation of a phrase, but not another. If their search volume and difficulty is similar, we will recommend targeting both keywords moving forward. This will widen your website’s appeal to include a variety of different searches.

3. Website Improvements

After analyzing your website and identifying a clear strategy for growth, we begin applying our changes. Dylan, our Head of Web Development, will adjust sitemap keywords, if needed, to match webpages to user intent. We tell clients that the most relevant keywords should be woven throughout your website. This tells search engines what is contained on each page so they can direct visitors properly. We also never employ deceptive tactics like keyword stuffing which will flag your website for spam. Instead, our SEO service prioritizes page tags, meta descriptions, and content updates.



If your website already has a blog page, we’ll make sure it’s accessible. If not, we can add one to serve as a platform for further original content. We always ensure that blog keywords aren’t duplicated from your website’s sitemap. However, we do include high volume keywords in every blog post we publish.

4. Blog Posts and Google Business Profile Updates

Content is king when it comes to websites and SEO. We provide and help publish original content, from researched blog posts to Google Business Profile updates. These actions signal to search engines that your website is active, relevant, and trustworthy.


In our opinion, every business website needs a blog page. Not only are they great resources for visitors, they are important for SEO. Our SEO service includes at least one custom blog per month, supported by keywords and credible evidence. External backlinks are also included, as they help to raise the domain authority of your website. Plus, it’s always a good idea to cite your sources when making a claim. We write our blogs for Google, as well as website visitors. This requires awareness of key readability metrics like sentence length, transition words, and use of active voice. Readability matters because it ensures blog posts appeal to diverse audiences with various levels of education. Although, we always confirm that our blog topics match our clients’ goals, and we never publish anything without their approval.


A Google Business Profile (GBP) is another key component of any quality SEO strategy, including ours. This tool offers a wide variety of benefits for companies to improve their online visibility. We conduct weekly updates on your behalf, respond to customer reviews, and monitor suggested changes. Also, we upload the most current images and highlight your approved business services in order to drive traffic to your website. Furthermore, GBP provides opportunities to track calls and clicks, link to your blog, and encourage a consistent, positive user experience. 

5. Monthly Reporting of SEO Service

It's essential to track your website’s performance over time. We always assess the impact of our work to understand which actions are most effective, and which are still needed. You can expect to meet with Alex once a month to go over your SEO reporting.


She will review your Google Analytics data in depth. This includes changes in website traffic, where visitors are coming from, and what they’re most interested in viewing. Also, we’ll provide data on how users prefer to interact with your GBP. You’ll see how many calls, clicks, and views come from this tool alone, not to mention online reviews. Also, Alex will detail which searches your website appears in most, and which keywords are having the biggest impact. We’ll offer our suggestions for growth along the way, and decide together which changes to make and when.

 

Search engine optimization is a proven, long-term process for boosting organic search traffic to your website. Appearing on the first page of certain Google Search results should be a priority for any modern business. Regardless of industry or scale, this guarantees consistent, quality web traffic that is interested in your products, services, or resources. Your future customers are already online, and we can help them to find you more easily. If you have any questions about our SEO service, please feel free to contact us for more information. We’d be happy to schedule a meeting or phone call to discuss how we can improve your website’s traffic.


Originally published on May 4th, 2021

Are You Interested In More?

SCHEDULE A MEETING

Share This Post With Your Friends

Latest Posts

Email Marketing Strategies That Convert

August 25, 2025
In the fast-paced world of digital marketing, email continues to be one of the most effective ways to reach your audience directly. Unlike social media posts that get buried or ads that get skipped, emails land in your customers’ inboxes, giving you a unique opportunity to build real connections, inspire trust, and drive action. At True North Technologies , we specialize in helping businesses craft email marketing campaigns that not only get opened but actually convert, turning casual readers into loyal customers and advocates. If you’re ready to unlock the full potential of your email marketing, you’ve come to the right place. The Power of a Strong Subject Line Your subject line is your first impression and your chance to grab attention. A good subject line should be clear, relevant, and enticing enough to make someone want to open your email. Personalizing it with the recipient’s name or referencing their interests can boost open rates dramatically. Think of it as an invitation to a conversation rather than a sales pitch. Personalization and Segmentation: Speaking Directly to Your Audience Generic emails are easy to ignore. Instead, use personalization to make each recipient feel like the message was crafted just for them. This could be as simple as using their first name or as advanced as tailoring content based on past purchases or browsing behavior. Segmentation takes this a step further by grouping your email list into smaller, more targeted segments based on demographics, location, engagement level, or buying habits. When you send relevant, timely messages to each segment, you increase the chances of engagement and conversion. Design and Clear Calls to Action An email that looks cluttered or doesn’t display well on a mobile device can turn readers off quickly. Keep your design clean, simple, and visually appealing with images or graphics that complement your message. Your call to action (CTA) should be clear and stand out. Whether you want recipients to shop a new product, read a blog post, or sign up for a webinar, the CTA guides them on what to do next. Make it obvious and easy to follow, so your readers don’t have to guess. The Magic of Automation Automation lets you send the right email at the right time without manual effort. Welcome emails for new subscribers, reminders for abandoned shopping carts, and follow-ups after purchases keep your brand top of mind and help nurture leads through the customer journey. Automated campaigns can feel like personalized conversations rather than mass marketing blasts, making them a powerful tool to boost engagement and sales. Analyzing and Optimizing for Better Results Sending emails is just the start. Tracking metrics like open rates, click-through rates, and conversions tells you what’s working and what isn’t. Maybe your audience prefers receiving emails in the morning, or maybe certain offers get more clicks. Use this data to continuously improve your campaigns. Optimization is a cycle, test different subject lines, tweak your email design, experiment with send times, and refine your audience segments. The goal is to learn and adapt so every email performs better than the last. Keeping Your Email List Healthy A clean email list is essential for deliverability and engagement. Removing inactive or invalid addresses prevents your emails from bouncing or landing in spam folders. Always respect unsubscribe requests to maintain trust and protect your sender reputation. Regularly cleaning your list helps ensure that your emails reach the people who truly want to hear from you. Authenticity Builds Loyalty Inboxes are flooded with generic marketing messages. What makes your emails stand out is authenticity. Be genuine in your messaging, share real stories, behind-the-scenes glimpses, or customer testimonials. Write in a tone that reflects your brand’s personality, making readers feel like they’re hearing from a trusted friend rather than a faceless company. Authentic emails foster stronger connections and long-term loyalty. How True North Technologies Can Help At True North Technologies, we specialize in crafting email marketing strategies that convert. From creating compelling content and personalized campaigns to automating sequences and analyzing performance, we partner with businesses to turn email marketing into a powerful growth tool. Explore our digital marketing services to learn how we can help your brand engage, convert, and grow through email and beyond.

How to Optimize Your Google Business Profile for Maximum Exposure

August 15, 2025
In today’s digital-first world, your Google Business Profile (formerly Google My Business) is often the first impression potential customers have of your company. Whether you run a local shop, a service-based business, or a large enterprise, optimizing your Google Business Profile can significantly boost your visibility, build trust, and drive more leads. At True North Technologies , we understand the power of local SEO and want to help you maximize your profile’s potential. Here’s a step-by-step guide to get your Google Business Profile working for you. 1. Claim and Verify Your Profile If you haven’t already, the first step is to claim your Google Business Profile. Simply go to Google Business Profile and follow the prompts to either create or claim your business listing. Verification usually happens through a postcard, phone, or email. This step is crucial because only verified businesses can manage their profiles and access valuable insights. 2. Complete Every Section with Accurate Information Google favors profiles that are thorough and accurate. Be sure to fill out every section: Business Name: Use your exact business name as it appears in real life. Address: Provide a precise, up-to-date address to help Google show your business in local search results and maps. Phone Number & Website: Make it easy for customers to contact you or learn more. Hours of Operation: Keep these updated, especially during holidays or special events. Business Category: Choose the most relevant category for your business — this helps Google connect you with the right audience. 3. Add High-Quality Photos and Videos Visual content attracts attention and builds trust. Upload professional photos of your storefront, team, products, or services. Videos showcasing your business in action can also boost engagement. Aim for diverse images that accurately represent your brand and keep your profile lively and inviting. 4. Encourage and Respond to Customer Reviews Reviews are a key factor in local SEO and customer decision-making. Encourage satisfied clients to leave honest reviews on your profile. Take time to respond thoughtfully to all reviews, thank positive reviewers and address any concerns in a professional manner. This interaction shows prospective customers that you care about their experience. 5. Use Google Posts to Share Updates and Offers Google Posts allow you to share timely updates, promotions, events, or news directly on your Business Profile. Regular posts keep your audience informed and signal to Google that your business is active. Think of this as a mini social media platform that appears right in search results. 6. Leverage Q&A to Provide Helpful Information Google Business Profiles include a Q&A section where potential customers can ask questions about your business. Monitor this regularly and provide clear, helpful answers. You can even preemptively add common questions and answers to guide users and reduce friction. 7. Monitor Your Profile’s Performance with Insights Google offers valuable analytics that show how customers find your profile, what actions they take, and where they’re located. Use these insights to adjust your strategy and focus on what’s working best. True North Technologies can help you interpret these data points to drive even better results. Why Work with True North Technologies? Optimizing your Google Business Profile is just one part of a broader digital marketing strategy. At True North Technologies, we specialize in SEO, website development, and reputation management to help your business shine online. If you want expert guidance or hands-on help to get your profile and your entire online presence performing at its best, reach out to us today. Optimizing your Google Business Profile is a powerful way to increase local visibility, attract more customers, and grow your business. Start implementing these tips now to unlock your profile’s full potential. Contact us today!

Why Digital Ads are Essential for Today’s Businesses

July 30, 2025
In today's hyperconnected world, digital advertising isn’t optional, it’s essential. With consumers spending more time online than ever before, businesses that want to stay competitive need to meet their audience where they already are, on social media, in search engines, and across websites and apps. At True North Technologies , we help businesses harness the power of digital ads to increase visibility, generate leads, and drive measurable growth. If your business isn’t investing in digital advertising yet, now is the time to start, and here’s why. What Are Digital Ads? Digital ads are paid advertisements that appear online across platforms like Google, Facebook, Instagram, YouTube, LinkedIn, and more. They can take many forms, including: Search ads (Google Ads) Display ads (banners on websites) Social media ads Video ads Retargeting ads Mobile in-app ads The key advantage? Unlike traditional advertising, digital ads are targeted, trackable, and flexible, giving businesses control over who sees their message and how much they spend. 6 Reasons Digital Ads Are Critical in 2025 1. Your Customers Are Online Over 5 billion people use the internet globally, and many of them browse multiple platforms every day. Whether you run a local business or an e-commerce store, digital ads ensure you show up at the right time, in the right place, to the right people. 2. Highly Targeted Reach Digital advertising lets you pinpoint your ideal customer based on demographics, interests, online behavior, location, and more. Instead of wasting dollars on a broad audience, your ad budget works smarter not harder. 3. Real-Time Performance Tracking With digital ads, you’re never going to guess. You’ll see real-time metrics on impressions, clicks, conversions, and ROI. This transparency allows for continuous optimization and smarter decision-making. 4. Cost-Effective Marketing Whether you're working with a $200 budget or $20,000, digital ads are scalable. You can set daily or monthly caps, pause underperforming campaigns, and focus on high-performing keywords or audiences. It’s one of the most budget-friendly ways to test and grow. 5. Supports SEO and Organic Growth Running paid ads alongside an SEO strategy helps increase brand exposure. When users see your business in both organic results and paid placements, it builds trust and improves click-through rates, especially in competitive industries. 6. Drives Measurable Business Results From driving traffic to increasing sales or generating leads, digital advertising is directly tied to business growth. With a clear call-to-action and optimized landing pages, your ads can guide users straight to conversion. Digital Ads in Action: What We Do at True North Technologies At True North Technologies, we partner with businesses to create digital advertising strategies that are built around your unique goals. Whether you're aiming to increase brand awareness, generate leads, or drive online sales, we focus on delivering measurable results through smart targeting, engaging creative, and continuous optimization. Our team manages every step of the process, from campaign planning and audience research to ad design, performance tracking, and strategic adjustments. We’re not just setting up ads, we’re building a system that works in sync with your overall digital marketing strategy. Real Talk: Digital Ads vs. “Doing Nothing” Some business owners hesitate to invest in ads because they’ve tried it in the past without success or think their organic traffic will carry them. But in 2025, doing nothing is riskier than trying something new. Competitors are already reaching your customers online. If you’re not showing up in search results or social feeds, you’re invisible. And invisibility doesn’t grow revenue. Final Thoughts Digital advertising isn’t just about getting clicks, it’s about driving real business outcomes in a digital-first world. It’s efficient, cost-effective, and essential for any business looking to scale in today’s marketplace. If you're ready to start seeing measurable results from your marketing efforts, we’re here to help. At True North Technologies, we make digital ads easy, strategic, and impactful. Ready to grow your business with digital advertising? Let’s talk!