Digital Marketing Agency Lincoln, Nebraska

Your guide to lasting growth

We promise to be your dependable partner in digital marketing so you can focus on what you do best. 

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Find Your Direction

Today’s companies face countless challenges. We know how hard it can be to get and retain customers in the 21st century. By doing business as usual, you risk losing your advantage and falling behind the competition. If you’re experiencing any of these growing pains, then it’s time to change directions.

Competition Is Fierce

Your competitors have outpaced you online, and you’re starting to lose leads and business.

Marketing Takes Time

Your time is valuable, but it’s best spent on your current clients, products, or services.

Websites Are Complex

You’re not a computer programmer, and you don’t have the experience to build your own website.

Technology Is Stressful

There’s too much to learn, but you’re not interested in doing anything too technical.

How We Can Help

We build professional websites that look stellar, gain traction, and help companies attract more customers. 

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Let us take the weight off your shoulders

Get started today with our simple, Proven Process. 

Align

First, we’ll meet to review your current marketing plan. Then, we’ll discuss your needs and goals before establishing your project budget and timeline.

STRATEGIZE

You’ll receive, review, and sign your Service Agreement. Your project manager will schedule a kickoff call to create your unique personification guide.

EXECUTE

After we create your custom marketing strategy, your project truly takes flight! Our team will work diligently to complete your deliverables on schedule.

AMPLIFY

Our team will meet with you monthly to review our progress, analyze your project’s performance, and execute strategic adjustments in real time.

EMPOWER

We’ll give you the support needed to keep growing. Our team will revisit your goals, highlight key successes, and identify any opportunities for improvement.

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Who We've Worked With

From startup to enterprise, we deliver powerful experiences that drive organizations to achieve their goals.

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"Huge shoutout to True North Technologies for all of the hard work bringing our vision to life!... Their attention to detail was so incredible, and they were so easy to work with! We highly recommend working with them!"

Tiffany Leonida, Healthy Start Chiropractic

John Doe's Image
"True North Technologies is fun and innovative. Highly suggest using them to take you business to the next level."

Amanda Dickinson, Living Doors Real Estate

John Doe's Image
"True North has helped us with our Website Hosting, Website updates and pages, landing pages, SEO and so much more! They give us monthly reports and respond quickly to questions and requests. Their entire team is professional and friendly. We highly recommend them!"

Tim Zeng, Zeng Granite

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"Their customer service really stands out. Anytime that I had questions or changes, they were diligent about helping me understand their process. I was always assured that they had my back. Their work is fabulous as well, but their customer service is where they really shine."

Molly Tillman, Rooted in Wellness Chiropractic

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"Working with True North, has been good. We have had some issues with our app in the early development stages and earlier this season. As far as app connectivity and usage, True North has been great."

Sal Miliotto, Lincoln Stars Hockey

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"Such a wonderful experience with True North Technologies building my website. We tried numerous avenues for a website over the years and wasted time and money. Don’t make the same mistake and hire True North Technologies! The team is super professional and responsive and created a fantastic product!"

Michelle Van Horn, Van Horn Custom Homes

Join our happy clients

John Doe's Image
"Huge shoutout to True North Technologies for all of the hard work bringing our vision to life!... Their attention to detail was so incredible, and they were so easy to work with! We highly recommend working with them!"

Tiffany Leonida, Healthy Start Chiropractic

John Doe's Image
"True North Technologies is fun and innovative. Highly suggest using them to take you business to the next level."

Amanda Dickinson, Living Doors Real Estate

John Doe's Image
"True North has helped us with our Website Hosting, Website updates and pages, landing pages, SEO and so much more! They give us monthly reports and respond quickly to questions and requests. Their entire team is professional and friendly. We highly recommend them!"

Tim Zeng, Zeng Granite

John Doe's Image
"Their customer service really stands out. Anytime that I had questions or changes, they were diligent about helping me understand their process. I was always assured that they had my back. Their work is fabulous as well, but their customer service is where they really shine."

Molly Tillman, Rooted in Wellness Chiropractic

John Doe's Image
"Working with True North, has been good. We have had some issues with our app in the early development stages and earlier this season. As far as app connectivity and usage, True North has been great."

Sal Miliotto, Lincoln Stars Hockey

John Doe's Image
"Such a wonderful experience with True North Technologies building my website. We tried numerous avenues for a website over the years and wasted time and money. Don’t make the same mistake and hire True North Technologies! The team is super professional and responsive and created a fantastic product!"

Michelle Van Horn, Van Horn Custom Homes

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Everything you need to know about the TikTok ban as exemplified by an influencer filming a post
By Derek Oss 22 Mar, 2024
TikTok's foreign ownership and access to personal data has fueled concerns in Congress, possibly leading to a nationwide ban on the app through H.R. 7521 . Let's explore this potential ban’s consequences and see how businesses and marketers can know what to do if or when will TikTok be banned. In recent years, TikTok has exploded as a social media powerhouse for small and medium-sized businesses. Its user-friendly format and massive audience are goldmines for reaching new customers, building brand awareness, and cultivating engagement. However, a political storm is brewing that could threaten TikTok's future in the US. The Bill’s Driving Force U.S. Lawmakers are apprehensive about the potential for a citizen’s data to be accessed by foreign officials through TikTok. This data could encompass a user's search history, precise location, private messages, and viewing habits. ByteDance (TikTok's Chinese parent company) has maintained that user data is stored outside of China and is not subject to Chinese law. However, this claim has been disproven, with some creators' information stored in China as of July 2023. Take this with a grain of salt, as the limited exception only applies to creators who benefit financially from their content. ByteDance’s Two Options If H.R. 7521 is also approved by the Senate and President Biden, the bill would take a two-pronged approach: Forced Divestiture : This option requires ByteDance to sell its US operations to a separate group within a strict six-month timeframe. A Nationwide Ban : If the sale isn't finalized within this period, the app faces a complete ban from operating in the US. A Ban’s Impact on Businesses A ban on TikTok would undoubtedly significantly impact any business with a presence on the platform. Here's how a ban could potentially play out: Limited Reach : With millions of active users, TikTok offers a vast potential audience for businesses. A ban would significantly restrict businesses' ability to connect with these users, potentially stalling their social media marketing in its tracks. Marketing Disruption & Wasted Efforts : Businesses that have poured resources into cultivating a follower base through engaging TikTok content will see those efforts go to waste. If the platform disappears, this disruption could significantly dampen their marketing strategies. Increased Competition : The remaining social media platforms would likely experience a surge in user activity and content creation following a ban. This would lead to intensified competition for user attention, making it harder for businesses to stand out from the crowd. Marketing Lessons from Abroad Several countries, specifically India, have already banned TikTok for different reasons. These bans offer valuable insights into how users and businesses might adapt if the US takes a similar approach: Shift to Existing Platforms : Users may migrate to existing platforms offering similar short-form video features, such as Instagram Reels and YouTube Shorts. Businesses would likely follow suit to maintain audience reach. Rise of New Platforms : A TikTok ban could create fertile ground that empowers entirely new platforms (that specialize in short-form video ) to sprout! However, businesses and marketers must stay vigilant and adapt to these new platforms. Evolving User Behavior : Users may adapt their existing social media platforms to use the same formats as they did on TikTok. But with this change, businesses must keep up with their audiences’ evolving behavior to adjust their content creation strategies. Build a Resilient Social Media Strategy Given the uncertain future, businesses must be proactive and develop a plan B and C if or when TikTok will be banned by: Diversifying Their Social Media Presence : Don't put all your eggs in one basket. Maintain a strong presence across multiple platforms to mitigate the impact of a ban or disruption. Building Brand Loyalty : Focus on building strong brand loyalty with your customers so you can drive traffic to your website . A loyal customer base is more likely to move over to another platform if necessary. Exploring Alternative Platforms : Research and experiment with alternative platforms that prioritize short-form videos. This will help you prepare for a potential shift and identify new ways to reach the same audience. Rising Short-Form Successors However, H.R. 7521 could strengthen the dominance of existing social media giants like Meta. These platforms would likely benefit from a surge in activity following a TikTok ban, giving them even more control over America’s social media landscape. Here are some existing and potential rising platforms businesses should keep an eye on: Instagram Reels : Already a popular feature within Instagram, Reels offers similar short-form video creation and sharing functionalities as TikTok. Many businesses are already leveraging Reels to reach their audience. YouTube Shorts : Alphabet (Google & YouTube’s parent company ) has also entered the short-form video game with YouTube Shorts. This platform offers the potential to reach a massive audience already familiar with the YouTube ecosystem. A simple rebranding to “Shorts” could create a brand-new social media juggernaut. New Entrants : A TikTok ban could create fertile ground for entirely new platforms focusing on short-form video content. Plus, innovative new startups and intrapreneurs will incorporate new AI-enhanced technologies to capture their users’ attention. Or hey, maybe Elon will just come up with the next big thing... Potential Ramifications Beyond the Ban A TikTok ban wouldn't just impact businesses. Here are some potential long-term consequences to consider: Shifting Social Media Landscape : A ban could lead to increased regulation of foreign-owned social media platforms in the US. This could create a complex, potentially restrictive environment for social media companies. Global Domino Effect : Other countries might follow suit and implement similar bans on Chinese-owned platforms. This could lead to a more fragmented global social media landscape. Social Demand Endures : Regardless of the platform, the demand for social media and user-generated content will remain. Users will find new ways to connect and share content, even if familiar platforms disappear. When Will TikTok Be Banned? Time Only Knows At True North Technologies, we understand the challenges businesses face in managing their social media presence. We can partner with you to develop comprehensive social media strategies that can help you: Diversify Your Social Media Presence Build Brand Loyalty Stay Informed Don't wait, contact our superstars today, and let's discuss your social media marketing needs. Take a proactive approach and help your business thrive in our ever-changing social media landscape.
Everything you need to know about the TikTok ban as exemplified by an influencer filming a post
By Derek Oss 22 Mar, 2024
TikTok's foreign ownership and access to personal data has fueled concerns in Congress, possibly leading to a nationwide ban on the app through H.R. 7521 . Let's explore this potential ban’s consequences and see how businesses and marketers can know what to do if or when will TikTok be banned. In recent years, TikTok has exploded as a social media powerhouse for small and medium-sized businesses. Its user-friendly format and massive audience are goldmines for reaching new customers, building brand awareness, and cultivating engagement. However, a political storm is brewing that could threaten TikTok's future in the US. The Bill’s Driving Force U.S. Lawmakers are apprehensive about the potential for a citizen’s data to be accessed by foreign officials through TikTok. This data could encompass a user's search history, precise location, private messages, and viewing habits. ByteDance (TikTok's Chinese parent company) has maintained that user data is stored outside of China and is not subject to Chinese law. However, this claim has been disproven, with some creators' information stored in China as of July 2023. Take this with a grain of salt, as the limited exception only applies to creators who benefit financially from their content. ByteDance’s Two Options If H.R. 7521 is also approved by the Senate and President Biden, the bill would take a two-pronged approach: Forced Divestiture : This option requires ByteDance to sell its US operations to a separate group within a strict six-month timeframe. A Nationwide Ban : If the sale isn't finalized within this period, the app faces a complete ban from operating in the US. A Ban’s Impact on Businesses A ban on TikTok would undoubtedly significantly impact any business with a presence on the platform. Here's how a ban could potentially play out: Limited Reach : With millions of active users, TikTok offers a vast potential audience for businesses. A ban would significantly restrict businesses' ability to connect with these users, potentially stalling their social media marketing in its tracks. Marketing Disruption & Wasted Efforts : Businesses that have poured resources into cultivating a follower base through engaging TikTok content will see those efforts go to waste. If the platform disappears, this disruption could significantly dampen their marketing strategies. Increased Competition : The remaining social media platforms would likely experience a surge in user activity and content creation following a ban. This would lead to intensified competition for user attention, making it harder for businesses to stand out from the crowd. Marketing Lessons from Abroad Several countries, specifically India, have already banned TikTok for different reasons. These bans offer valuable insights into how users and businesses might adapt if the US takes a similar approach: Shift to Existing Platforms : Users may migrate to existing platforms offering similar short-form video features, such as Instagram Reels and YouTube Shorts. Businesses would likely follow suit to maintain audience reach. Rise of New Platforms : A TikTok ban could create fertile ground that empowers entirely new platforms (that specialize in short-form video ) to sprout! However, businesses and marketers must stay vigilant and adapt to these new platforms. Evolving User Behavior : Users may adapt their existing social media platforms to use the same formats as they did on TikTok. But with this change, businesses must keep up with their audiences’ evolving behavior to adjust their content creation strategies. Build a Resilient Social Media Strategy Given the uncertain future, businesses must be proactive and develop a plan B and C if or when TikTok will be banned by: Diversifying Their Social Media Presence : Don't put all your eggs in one basket. Maintain a strong presence across multiple platforms to mitigate the impact of a ban or disruption. Building Brand Loyalty : Focus on building strong brand loyalty with your customers so you can drive traffic to your website . A loyal customer base is more likely to move over to another platform if necessary. Exploring Alternative Platforms : Research and experiment with alternative platforms that prioritize short-form videos. This will help you prepare for a potential shift and identify new ways to reach the same audience. Rising Short-Form Successors However, H.R. 7521 could strengthen the dominance of existing social media giants like Meta. These platforms would likely benefit from a surge in activity following a TikTok ban, giving them even more control over America’s social media landscape. Here are some existing and potential rising platforms businesses should keep an eye on: Instagram Reels : Already a popular feature within Instagram, Reels offers similar short-form video creation and sharing functionalities as TikTok. Many businesses are already leveraging Reels to reach their audience. YouTube Shorts : Alphabet (Google & YouTube’s parent company ) has also entered the short-form video game with YouTube Shorts. This platform offers the potential to reach a massive audience already familiar with the YouTube ecosystem. A simple rebranding to “Shorts” could create a brand-new social media juggernaut. New Entrants : A TikTok ban could create fertile ground for entirely new platforms focusing on short-form video content. Plus, innovative new startups and intrapreneurs will incorporate new AI-enhanced technologies to capture their users’ attention. Or hey, maybe Elon will just come up with the next big thing... Potential Ramifications Beyond the Ban A TikTok ban wouldn't just impact businesses. Here are some potential long-term consequences to consider: Shifting Social Media Landscape : A ban could lead to increased regulation of foreign-owned social media platforms in the US. This could create a complex, potentially restrictive environment for social media companies. Global Domino Effect : Other countries might follow suit and implement similar bans on Chinese-owned platforms. This could lead to a more fragmented global social media landscape. Social Demand Endures : Regardless of the platform, the demand for social media and user-generated content will remain. Users will find new ways to connect and share content, even if familiar platforms disappear. When Will TikTok Be Banned? Time Only Knows At True North Technologies, we understand the challenges businesses face in managing their social media presence. We can partner with you to develop comprehensive social media strategies that can help you: Diversify Your Social Media Presence Build Brand Loyalty Stay Informed Don't wait, contact our superstars today, and let's discuss your social media marketing needs. Take a proactive approach and help your business thrive in our ever-changing social media landscape.
What is a good click-through rate for my website shown by a user clicking on their laptop
By Derek Oss 15 Mar, 2024
Your website’s click-through rate (CTR) reigns supreme in 21st-century digital marketing. There’s a reason this metric sends shivers down the spine of wannabe marketers and can keep them up at night. But what is a good click-through rate, and more importantly, what makes it good for your website? 1. Defining the Metric Imagine a captivating billboard on a busy highway. Cars whiz by, some barely registering its presence, while others are drawn in, slowing down to take a closer look. A CTR is just like the percentage of cars that slow down for your billboard. In the digital realm, it translates to the percentage of people who see your website link and click on it. They may see it on a search engine results page (SERP), email newsletter, social media post, and so much more! You calculate a CTR by dividing the number of clicks by the number of impressions (the number of times your link is shown). This offers valuable insights into your effectiveness of grabbing an audience's attention and enticing them to explore further . 2. Why There's No Magic Number The million-dollar question – what constitutes a good CTR for your website? Here's the truth bomb: there's no one-size-fits-all answer. The ideal CTR depends on many factors, which is why many companies turn to a marketing team for the answers. Here are some key influences to consider: Industry: Different industries have inherent tendencies when it comes to CTRs. For instance, eye-catching visuals might lead to a higher CTR for a fashion brand. However, for an attorney’s firm, trust and authority take precedence. Industry benchmarks are a great starting point, but remember, exceeding them is the goal! Campaign Type: Are you running a search engine marketing (SEM) campaign with targeted keywords , or a social media promotion with a captivating image? CTR expectations will differ between these campaigns. A well-optimized ad with relevant keywords might achieve a higher CTR through SEM compared to a social media post with a broad audience reach. Target Audience: Understanding your ideal customer is crucial. Their online behavior and interests will influence how they respond to your website link. 3. Beyond the Numbers A high CTR signifies that your website link is resonating with your target audience. It suggests that your messaging is clear, your visuals are captivating, and your value proposition is enticing enough to compel clicks. However, a low CTR doesn't necessarily spell doom and gloom. It might indicate a need to refine your approach. Here's how you can get started: Scrutinize Your Headline: The headline is the first impression your website link makes. Is it clear, concise, and intriguing? Does it accurately reflect the content behind the click? Clarify Your Call to Action: Are you telling users exactly what you want them to do – visit your website, download an ebook, subscribe to a newsletter? A strong call-to-action (CTA) can significantly impact your click-through rate. Craft Appealing Visuals: In today's visually driven world, visuals can make or break a first impression. Are your visuals high-quality, relevant to your brand, and optimized for different devices? 4. Benchmark Your Way to Success While there's no magic CTR number, industry benchmarks offer valuable insights. Use them as a starting point to assess your website's performance within your specific industry. Here's a quick look at some average CTRs across different channels: Search Engine Marketing (SEM): 1.9% (average) with top performers exceeding 7% Display Advertising: 0.46% (average) with top performers exceeding 1% Email Marketing: The average open rate for emails hovers around 20-25%, with click-through rates within those opened emails averaging around 3-5%. The top performers can achieve significantly higher rates. 5. Testing is Key A/B testing is your secret weapon. This method involves presenting different variations of your website link (headline, visuals, CTA) to a portion of your audience and analyzing which version generates a higher click-through rate. Here's how it works: Craft Variations: Develop different versions of your website link, focusing on specific elements like headlines, visuals, or CTAs. Split Testing Magic: Divide your target audience into segments and show each segment a different variation. Data-Driven Decisions: Track the CTR performance of each variation. The version with the highest CTR emerges as the winner, informing future optimization efforts. A/B testing is an iterative process. Continuously test different elements to refine your approach and steadily climb the CTR ladder. 6. Beyond Clicks, Conversion is King While your CTR is a valuable metric, it's just one piece of the puzzle that we call digital marketing. The goal is to convert clicks into paying customers or loyal subscribers. Here's where your website comes into play: Content is the Top Dog: High-quality, engaging content that resonates with your audience is key. Informative blog posts, compelling product descriptions, and clear calls to action drive conversions. Usability Matters: A user-friendly website with intuitive navigation and clear conversion paths is essential . Ensure visitors can easily find the information they need and complete desired actions. Mobile Optimization Reigns Supreme: With the rise of mobile browsing, optimizing your website for all devices is crucial. A seamless user experience across desktops, tablets, and smartphones is essential for maximizing conversions. What is a Good Click-Through Rate for Your Site? Don’t worry, you can transform clicks into a thriving online presence brimming with loyal customers. Our team of experts can help you analyze your website's CTRs, develop effective testing strategies, and craft compelling content that drives conversions. Let's work together to elevate your website and propel your business to new heights!
Internal Linking for SEO being planned on paper on a desk
By Derek Oss 08 Mar, 2024
As a small business owner, you wear many hats. Marketing is likely one of the most crucial, yet also one of the most daunting. You pour your heart and soul into creating a website that shows your products, services, and brand story, but how do you ensure people see it? That's where SEO (Search Engine Optimization) comes in, and internal linking is a powerful tool within that toolbox. Diving into Internal Linking for SEO Think of your website as a bustling city, with each page being a building with floors of valuable information. But without clear roads and signage, visitors get lost, frustrated, and leave. Internal linking acts as roads and signs, helping search engine crawlers and users discover and navigate your website, content, and message. So, how exactly does internal linking paint your company's picture for SEO? Let's take a closer look at the key benefits: 1. Improved Website Navigation and UX Imagine walking into a store with everything jumbled together. Frustrating, right? Internal linking creates a logical flow between your pages, guiding users on a journey through your website. By linking relevant articles, products, and services, you make it easier for your readers to find what they're looking for. This often increases your site’s engagement rates and reduces its bounce rates. This positive user experience signals to search engines that your website is valuable and user-friendly, gradually boosting your SEO ranking. 2. Distributed Link Equity and Boosted Ranking Power Think of this link equity as "website authority scored by points." Authoritative pages (e.g., your homepage) have more of these points. Internal linking strategically shares this authority with other pages on your website. Like spreading jam on toast, the more links a page receives, the "jammier" (more authoritative) it becomes in the eyes of search engines. This improved perception can potentially improve your rankings for relevant keywords. 3. Highlighted Expertise and Built Topic Authority Internal linking allows you to showcase your expertise in specific areas. By linking relevant articles and resources on a particular topic, you create a "cluster" of interconnected pages. This demonstrates your depth of knowledge and establishes yourself as a thought leader. Topical authority signals to search engines that your website is a valuable resource for users searching for specific information, making it more likely to appear in relevant search results. 4. Targeted Long-Tail Keywords and Captured Niche Audiences Internal linking isn't just about linking high-authority pages. You can also target long-tail keywords , which are more specific and have lower competition. By linking relevant long-tail keyword-optimized pages within your website, you help search engines understand your content's specific focus and attract users searching for those niche terms. This can open doors to new audiences you might not have reached otherwise. 5. Enhanced Crawlability and Indexation Search engines use bots called “ crawlers ” to index (record) your website and pages so they appear in relevant search results. Unsurprisingly, internal linking makes their job easier. By including relevant links throughout your website, you create clear pathways for them to discover and index all your valuable content . This ensures your entire website is visible to search engines and potential customers, maximizing your reach. 6. Control User Flow and Encourage Conversions Strategic internal linking isn't just about SEO; it's about marketing too. By carefully choosing which pages to link to, you can subtly guide users toward specific actions (like subscribing to your newsletter, contacting you for a quote, or making a purchase). These strategic flows can significantly improve your website's conversion rate, turning website visitors into paying customers of your business . Get Started with Internal Linking for SEO Internal linking may seem like a technical detail, but its impact on your small business's SEO success is undeniable. Here are some additional tips for getting started: Use relevant anchor text : Don't just link with "click here." Use descriptive text that accurately reflects the linked page's content. Link naturally : You can’t force links where they don't make sense. Focus on creating a smooth user experience . Vary your link structure : Use a mix of internal links, including homepage links, contextual links within articles, and breadcrumb navigation. Monitor and analyze : Track your website's performance and adjust your internal linking strategy as needed. Ready to Paint Your Picture? Remember, internal linking is an ongoing process, not a one-time fix. For further guidance and support, True North Technologies is here to help! Contact our team to learn about how we put more than just marketing into our crafted services. We cannot wait to hear about you and your journey, so reach out today !

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