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Buying & Selling a Business
Strictly Business • August 6, 2020

Find Your True North

Stay-at-home orders sparked by COVID created a growing population of people sitting on their couches and shopping from their phones and tablets. In fact, research indicates that retail platforms enjoyed a 6% increase in global traffic increase in March 2020, registering 14.34 billion visits—up from 12.81 billion global visits in January 2020. One of the most important things you can do to increase the value of your business is to maximize your online presence. Oh, and don’t try to do it yourself. Free drag-and-drop website development tools aren’t going to get you far. They use templates that are generic and not specifically designed to meet your business needs.


“It’s a must that you invest in a revenue-generating website,” said Renee Sobotka, founder and CEO of True North Technologies. “It’s more critical than ever for your business to be able to found online. Whatever service you are offering—local, national, or international—people will go to Google to find you. If you’re looking to sell your business, the purchaser will require a high Google ranking and a large number of social-media followers. If you can be found easily, you’ll increase the value of your company.”


The main way to accomplish that is to increase your Search Engine Optimization, or SEO, which includes having the right keywords and meta-descriptions for every page.


“Google will verify that your heading matches your keywords, which gives you credibility,” Renee said. “With every page that earns credibility, you increase your ranking with Google. Every page counts. If you do it right, your website ranking can prove to buyers that you’ll have continued growth in sales.”


True North Technologies has been experiencing a growing number of calls for website redesign and SEO. Business owners are figuring out how crucial it is to not just have a website, but to have a website that converts traffic to customers. To help you grow your business in Omaha, True North Technologies will augment your local and global SEO. Their attention to detail will be a tremendous benefit for your business.


“A lot of people don’t know that you need to claim your business to create a pin on Apple and Google maps. It’s completely free, and an accurate business listing will help you get phone calls and walk-ins from potential customers.”


In addition, True North Technologies will increase your backlinks and third-party references on other websites, or citations, which creates even more credibility for your business with Google. They can also create mobile apps with a Google review campaign to obtain those highly coveted five-star reviews.


In short, True North Technologies is focused on helping people grow their businesses.


“We want you to succeed as much as you want to succeed. To increase salability, an excellent web presence lends stability to revenue and profit margins,” Renee said. “Our proven strategy will demonstrate that you have replicable revenue. By sharing online traffic statistics, you can demonstrate growth and increased engagement. We are our clients’ biggest fans, and we want to see them knock it out of the park!”


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