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Delivering a Mobile Experience
Sam Sullivan • August 21, 2020
Most internet searches are now done via mobile device.
When you’re on the go, in a mall, driving downtown, or trying to find what you’re looking for, you’re not usually hunting on a desktop. The Internet of the 90’s and early 2000’s was all desktop research and standard search interfaces. Frankly, those designing information retrieval experiences got off a little easy.
Now, industry standards demand simple, user-friendly search engine interfaces that instantly recall information and point us toward where we want to go. Tech companies, including
True North, design with “mobile first” principles in mind. We’re always aware of consumer behavior, and the way potential customers are constantly on the go. We’re dedicated to understanding the user experience (UX) of mobile, and especially the way websites and apps appear to the user.
Conventional webpages often show up ugly on a phone if they’re not designed as mobile-responsive. The CSS causes boxes and containers to leak over, and words and pictures can be jumbled and confusing. If the website has a popup enabled, it can devour the screen on a mobile site and completely hamper the UX. What appears well-formulated on a desktop, such as in-depth content pieces like blogs and profiles, can become an unbearable wall of text on a smartphone.
Designing with mobile in mind takes advantage of a massive user and search market, and keeps potential customers from fleeing before the site loads. A genuine mobile-responsive design provides quick, concise answers, a sleek and pleasing interface, point and click simplicity, and includes familiar features and functions that are incredibly user-friendly. We’ve been trained over years to now recognize simple icons and what their functionality is (think the hamburger in the top corner that expands the menu, or the search icon). Users know what they need, and have an expectation of how to get it.
Companies that don’t take user experience into consideration leave money on the table. Users who can’t find what they’re looking for, or who are unable to navigate an ugly, unusable interface, inevitably go somewhere else. There are potentially trillions of webpages out there, and millions of services. If users struggle to find what they're looking for on your site, they can easily discover it elsewhere.
Which is where True North Technologies can help.
We get it, you’re busy. If you have a website, an e-commerce business or an app, you're certainly busy. So, we take care of the UX as well as the design. We make it mobile-friendly, and we ensure a quality UX that puts every weapon in your arsenal to help you get found, keeps users on your page, and encourages them to come back time after time. Our design principles will help you build a customer relationship that lasts many cycles and builds valuable brand loyalty.
That’s our own first principle.
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