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Founder and CEO Renee Sobotka Recognized as LIBA’s 2021 Enterprising Gambler
Taylor Tunnison • May 14, 2021

The Lincoln Independent Business Association (LIBA) has provided countless leadership and educational opportunities for Lincoln’s growing business networks over the years. They continue to educate the public regarding the essential role independent businesses play in creating meaningful jobs, supporting local families, and championing their communities.


LIBA recently held their annual Free Enterprise Convention on April 29th of 2021 at the downtown Hilton Embassy Suites. Hundreds of local business and community leaders were present for this fun-filled evening full of networking, fundraising, and appreciation. Many business owners were even nominated by their fellow colleagues and advocates for special recognition by LIBA’s Board of Directors.


True North Technologies Founder and CEO Renee Sobotka was among the select few independent business owners nominated for distinction by their peers. Ultimately, LIBA’s Board of Directors decided to recognize Renee as 2021 Enterprising Gambler for her outstanding business success throughout the uncertain year of 2020 and beyond.

While it’s definitely nice to be recognized, Renee would like to acknowledge the countless business owners who are constantly sticking their necks out by taking risks and confronting challenges head on. She is overwhelmed by the support of those who have sacrificed time from their busy schedules to recognize her team’s efforts. Other individuals also deserve this award, in her eyes, and she’s eternally grateful for the advice she’s received from other nominees like Jethro Hopkins of No Coast Business Advisors, who was himself recognized as LIBA’s 2021 Champion. “Nobody makes it on their own,” as Renee likes to say, and she wants to remind others not to be too proud to learn from those who have also been successful in their own industry. “We’re not really in competition with anyone,” she proudly declares. “An abundance mindset is important, and there is plenty of business for everyone.” 


Renee attributes her continued success to her long list of coaches, advocates, and hard-working team members. She feels extremely grateful and humbled to receive this award, and she would like to personally thank LIBA for their constant support. In fact, our LIBA ribbon cutting, held September 2020, marked the culmination of Renee’s lifelong goal of becoming an independent business owner, and remains one of our most exciting and memorable events to date. Since then, we’ve continued to grow, adding a new office, new services, and new team members. We’re beyond thrilled for the opportunity to continue supporting our incredible clients and local community.

Renee launched True North Technologies in 2019 and was originally inspired to build affordable websites and mobile applications for local business owners. What began as a simple vision has evolved into plans to become a complete digital marketing suite. We are proud to now offer many new marketing services, such as branding, TapOnIt, blog writing, social media management, and search engine optimization (SEO).


Our team feels extremely lucky to grow and pursue our goals together alongside such an inspiring individual like Renee. She pushes us to be the best versions of ourselves, leading by example each and every day. Renee trusts her team to take ownership of their roles and departments, so much so that she’s comfortable taking vacation time at will. The amazing opportunity to contribute to True North’s achievement is not wasted on us; we all rise to the occasion and strive to make the best of every situation. Each week is a new adventure here, and we’re incredibly grateful to be recognized for our collective efforts. Our processes are improving, our services are expanding, and we continue to reach for the stars; this is truly only the beginning for us!

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