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Social Media Ecommerce
Taylor Tunnison • May 21, 2021

Internet technologies have significantly lowered the barrier to entry for many industries. For instance, it’s fairly straightforward for one to build their own brand(s) online via social media platforms like YouTube, Facebook, and Instagram. Whether you’re interested in cooking, thrifting, gaming, comedy, politics, content creation, or even graphic and interior design, almost any personal passion can be effectively monetized in the digital age. It’s even possible to launch and operate a successful business from the comfort of your own home office (or couch). The following are a few popular options to consider when it comes to social media selling in 2021.

Facebook

The most universally popular social media platform is still Facebook, by far. A business page, therefore, is an absolutely essential free resource for any business wishing to be found online by potential clients. The majority of small business owners use Facebook to engage with their audience, display contact information, store hours, and locations, and even sell products to consumers. The integrated Shop function can be set up in minutes, is fairly simple to manage, and allows users to either link to an external website or purchase products directly through Facebook or Instagram. Secure checkouts reduce unnecessary friction and give both buyers and sellers peace of mind. Furthermore, Facebook allows businesses to easily connect and build relationships with consumers via Messenger chat, as well as advertise their products with various paid marketing strategies. Adding and removing inventory is straightforward, also, and existing catalogues can be seamlessly imported from ecommerce sites like Etsy, Ecwid, and Shopify. Keep in mind that some products are prohibited from being sold via business pages, such as gift cards, supplements, event tickets, and alcohol or tobacco products.

Instagram

With more than one billion monthly users, Instagram is currently one of the trendiest social media platforms. What began as a medium for sharing stunning photos has transformed into a unique opportunity to showcase your brand or business, as it’s particularly well-suited for highly visual brands involved with food, fashion, artwork, real estate, and content creation. Instagram doesn’t require users to have a website, business license, or minimum following to sell products or advertise services, giving startups and small business owners an engaging environment to begin their operations. The free option to convert to a business account allows managers to view insights into follower reach, clicks, impressions, and activity. There’s even an optional, built-in advertising tool for those wishing to achieve faster, paid results. Unfortunately, if businesses want to sell directly from this platform, they must handle commissions manually through direct messaging, link to their Facebook Shop, or register for an ecommerce site like Ecwid.

Ecommerce

Numerous tools and programs are designed specifically for selling products online. If you’re in the business of creating crafts, vintage items, or handmade products such as clothing, jewelry, and even furniture, Etsy is definitely worth considering. This American ecommerce website been around for over 15 years and boasts an impressive, well-organized website, as well as a robust mobile app. Another noteworthy ecommerce tool is Ecwid. Launched in 2009, this remarkable resource allows users to begin selling on Google, Amazon, Facebook, Instagram, or via their own website. It also integrates well with existing WordPress websites and has a versatile mobile app. Poshmark is another newer, interesting ecommerce platform for reselling shoes, clothing, jewelry, and other fashion accessories. This unique community of buyers and sellers offers users a personalized shopping experience and the opportunity to earn an independent income. Optional free shipping is included for sellers, and their free mobile app is incredibly functional and user-friendly. While Ecwid is free to begin using, it does offer paid packages with more functionality. Unfortunately, Etsy and Poshmark do charge sellers percentage fees on products sold using their websites and mobile apps.


Social media platforms offer businesses the opportunity to connect with and sell directly to consumers. If you’re intimidated or frustrated by these tools, or simply don’t have the time to manage them, we hope you’ll reach out and contact us. We’d love the opportunity to help you leverage the awesome potential of such powerful digital marketing methods.

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