The fact that we are all navigating unchartered waters should provide some measure of comfort if you are finding decision making a little challenging right now. Knowing how to set your business up for success during tough times, and understanding what consumers and clients want from you moving forward, is no easy feat.  The constant headlines about struggling economies and poor retail performance don't help, either. But that’s exactly why your marketing must continue. What’s more, investing in an app design for your business could be one of the easiest decisions you make.

We continue to spend tons of time online

The lockdown of leisure services and many workplaces has meant that we all have more time than ever to spend online. This means more time to consume content and engage with you on your app. In terms of numbers, we’re spending an average of 29% more time with our devices each week per adult – that means 41 hours per adult, per week in total.

Brands are expected to pioneer new modes of communication

As we mentioned, these are strange times we are experiencing. With shoppers and service users all forced to change how they go about their day-to-day lives, they expect brands to adapt and change their approach too.

Google research suggests that forward-thinking businesses are expanding their digital efforts – meaning now could be the perfect time to debut a well-designed, well thought out app that helps your customers access vital services, ask questions, and engage with you, all via contactless means.

Many people prefer online shopping

While some of us may admit a longing for things to go back to normal, but at the same time, be wary of things we once took for granted. Things such as walking into a shop and happily mingling with others, or sitting on a bus without a mask are no longer possible for many. Our attitudes have shifted immensely, and our behaviors have followed suit.

According to research carried out by GlobalWebIndex, around half of shoppers don’t see themselves shopping again in-store for ‘some time’ or ‘a long time.' Realistically we can expect that to extend to other types of transactions, too. Of course, this makes digital king (something we have already seen in soaring ecommerce sales figures and a thriving social media space). Your new business app could make life easy for those shoppers– giving them easy access to a trusted product or service, a convenient and familiar way to shop, and no need to physically interact with or enter a crowded indoor space.  It’s a win-win.