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Realizing your Business’s Full Potential Through Technology
Taylor Tunnison • February 25, 2021

When used correctly, technology can be a vehicle for companies to realize their full potential. The ability to take advantage of advancements in technology can increase almost any company’s success. Sometimes, implementing new strategies may be just the development you need to vastly improve existing systems. At other times, this process may entail a lot of adjustments before one can see clear benefits. Here’s our short list of important digital practices to get you moving in the right direction.

1. Communication

Before the spread of modern technology, people mostly interacted in three ways: face-to-face, via mail, or over the telephone. These methods were slow and offered few opportunities for feedback. However, now we find ourselves in a different scenario, as the Internet has allowed business owners, employees, and clients to communicate almost instantly through email, instant-messaging, or social media. Business strategies can be formed, and actions can be taken, without ever stopping by a physical location.

2. Productivity

People from all over the world can now work side-by-side, without needing to be in the same room together. Some years ago, doing business meant face-to-face meetings and seminars, managing tasks required in-person collaboration, and partnerships were only cemented in handshakes and physical contracts. These activities require a lot of travel, and can be expensive both in terms of time, money, and effort. Today, there are available productivity apps that offer various services to aid with things like time management, team collaboration, and even fulfillment of specific tasks. Using productivity tools like Asana, Trello, Basecamp, Todoist, Slack, and others has allowed organizations to stay focused and on-task.

3. Research

Pre-internet research often involved conducting surveys, making cold-calls, and tedious documentation. Present day researchers, however, have countless tools to assist them. Online databases and information is freely available on the World Wide Web, and surveys can now be easily organized through emails.


Google Analytics is an innovative tool for measuring user engagement and loyalty, especially for small or medium-sized enterprises. It provides statistics that show how engaged your active readership is, which you can interpret to improve your conversion rate. It can also target a specific audience from your closest competitors. Having such data available any time can change a business’s sales approach and how it strategizes organizational growth.

4. Marketing

Traditional marketing methods use media such as magazines, newspapers, tv, radio, billboards, and flyers to reach out to customers. In contrast, digital marketing uses the web and other online tools as platforms to promote products and services. Traditional channels can be expensive but are an effective approach if the goal is to increase general brand awareness from a large and varied audience. However, digital marketing has the potential to undertake marketing campaigns which target specific audiences, resulting in far greater conversion rates.

5. Payments

For many decades, we have relied on traditional banking to track debts and pay our bills. However, with recent developments in technology, the global reach of the Internet, greater digital security, and the emergence of smartphones, effective and innovative payment systems such as PayPal, Payoneer, WePay, and various cryptocurrencies are now available to a large amount of people. These new systems make accounting fairly straightforward in the 21st century.

6. Customer Service

Facebook, Twitter, Instagram, and other social media platforms provide instant interaction between brands and clients. The quicker a customer’s complaint is resolved, or feedback noted, the more satisfied the customer will be. Social media channels have become an essential tool for businesses, if handled with courtesy and proper attention. A positive review or comment sent out over social media is some of the best free advertisement available. This fluid exchange of information between the business and its clients is also a source of marketing data that helps organizations meet the expectations and demands of the public.


We understand that leveraging technology is one of the best ways to take your company to the next level. We welcome you to contact us with questions or concerns. It’s our goal to help you take advantage of powerful digital strategies to fully realize your business’s potential.

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