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Is Search Engine Optimization Right for Me?
Taylor Tunnison • March 4, 2021

You may be wondering if Search Engine Optimization ( SEO ) is necessary for your business. It’s a question we’re asked fairly frequently: “Is SEO still relevant in the year 2021?” 


Maybe you’re in an industry with little competition and your company already ranks highly on Google. More likely, your company may not be ranking at all, and you’re considering options to boost brand awareness. No matter the current condition of your website’s search ranking, an SEO strategy is effective for increasing organic traffic online. If the goal is engagement with your website, mobile app, or social media, then whether your brand is old, new, small, large, struggling, or successful, SEO is certainly essential.

SEO is a solid strategy to help grow your bottom line.

Today, digital strategies are important if companies wish to stay relevant and competitive. If your business is thriving in 2021, maybe it’s because you were quick to shift to digital processes ahead of schedule. As more organizations crowd the Internet, SEO will become more vital due to its ability to significantly impact sales. For SEO to positively affect your bottom line, your website or mobile app must nurture organic traffic and encourage them to make a purchase. That way, when you invest in SEO, you are making a direct investment towards your profitability.

SEO offers greater control than traditional marketing.

There are many elements one can't control when doing business. You can never control your competition, your customers' reaction to a product, or even something as simple as the weather. But search engine ranking is one practice that companies can absolutely manage and influence, giving them control over their online traffic and how many leads and sales they acquire as a result.


Knowing this gives organizations the power to do what’s necessary to put their website in order. Ask yourself, “Is our website’s traffic increasing? How many visitors are converting to sales? Is our website easily earning links from clients and partners? What keywords do we want to rank for? Are these keywords highly competitive?” The answers to these questions are readily available using easily accessible data. How you will fare in these areas is based on how well your SEO strategies are managed long-term.

SEO helps businesses understand and respond to customers' needs.

Search engines are critical—many people use them to gather news, insights, information, as well as discover new products and experiences. Whether you’re a global entity or a local shop, your customers are absolutely using search engines right now. The best SEO strategies increase your chances of ranking highly on more searches. Make sure you are positioned to appear every time there are relevant queries.


Take note that individual behavior and search patterns will evolve as the world continues to adjust to global challenges. With uncertainty becoming commonplace, SEO is one of the best options to quickly respond to changing conditions. It’s also an effective way to know your customer's needs and to understand how to best respond to them. 


If you are doing business in the year 2021, SEO is definitely worth considering. While traditional marketing strategies are becoming obsolete, digital marketing is here to stay. Whether you invested in SEO early or are just starting, it will continue to be a significant driver of online traffic today and for years to come. 



We encourage you to contact us with questions or concerns regarding SEO and other digital strategies. It’s our goal to help you leverage the power of the Internet to scale your business in the 21st century. 

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