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SEO Statistics
Taylor Tunnison • September 30, 2022

The internet’s scale is truly mind-blowing, especially when you dig into SEO statistics. We find it both inspiring and overwhelming to consider the sheer amount of data being transmitted around the world at any given moment. We gladly keep tabs (pun intended) on the internet’s pulse not only because we find it fascinating, but also to help you appreciate its incredible potential to grow your business. While there are countless figures available on this subject, let’s explore some of our favorite SEO statistics and why they matter.

Internet and Website Statistics

1. The internet is home to over 1 billion websites.

This is a fun place to start. At its core, the internet is simply a continuous stream of data. Various devices send and receive digital information at roughly the speed of light. Most internet users access this information via their favorite websites, and new websites come online every second. It’s worth noting that most websites are old and inactive, but about 200 million of them are alive and well today.


2. Internet devices send and receive over 160,000 gigabytes (GB) of data each second.

Now things get a little ridiculous. Understanding that the average standard-definition movie contains about 1-2GB of data can help you grasp this staggering figure. Imagine 10,000 tweets, 100,000 Google searches, or 3 million emails being sent every single second. If that’s enough to make your head spin, then welcome to our world.

 

3. There are over 5 billion internet users worldwide.

Around the year 2019, humanity passed a global internet penetration rate of 50%. This means for the first time in history, there were more people with internet access than without it. Today, about 63% of the global population uses the internet.

 

4. The average internet user spends over 6 hours online each day.

This varies widely across regions and demographics, but most fall between 5 and 7 hours. By contrast, users in South Africa spend about 10 hours online, while those in Japan spend less than 4 hours.

Mobile Statistics

Smartphones are more popular than ever, and they now account for over 50% of all website traffic. Therefore, mobile optimization is a major part of any solid SEO strategy, especially since Google shifted to mobile-first indexing. We find the following mobile statistics to be particularly noteworthy.

 

1. There are over 6 billion smartphone subscriptions worldwide.

While some users may have multiple smartphone subscriptions, this figure still speaks volumes. Presumably, there are now more people with smartphones than without them, and they most likely use them to access the internet regularly.


2. Over 90% of the global internet population uses mobile devices online.

This may be unsurprising given the growing popularity of both mobile devices and the internet. What’s interesting is mobile devices tend to be the primary means of internet access in developing markets. It seems they’ve skipped the desktop phase altogether, opting for accessibility over infrastructure.


3. U.S. smartphone users prefer Apple devices.

Again, this statistic may seem like a no-brainer. However, it’s critical to keep in mind if you wish to reach new customers in the United States. That’s why we always recommend adding your business to Apple Maps as soon as possible. This ensures that iPhone users will easily be able to find your company when searching for local products or services. 

Search Engine Statistics

The truth is billions of people each spend hours online every single day, often on their smartphones. As we see it, if you’re interested in more sales, greater brand awareness, and expanding your customer base, then your company had better be online. By following a few SEO best practices, it’s possible to leverage the internet’s awesome power for your company’s benefit. Among dozens of other impressive figures, these SEO statistics stand out to us the most.


1. Google accounts for 92% of worldwide search traffic.

When it comes to search engines, Google is the biggest fish in the digital sea. This figure climbs to about 96% for mobile devices alone.


2. Google executes over 2 trillion searches annually.

There’s still some debate about the exact number, and this is a conservative estimate. However, even at the low end, it’s still over 63,000 searches per second. 🤯


3. Most online experiences begin with a search engine.

This statistic is crucial, especially for businesses. If you want to reach online audiences, search engines (read Google) are the way to go.


4. Google’s #1 results get about 30% of organic search traffic.

Getting to the top of Google results isn’t easy, but it’s certainly worth it. This figure ranges from about 28-32% depending on the device.


5. Most users never scroll past the 1st page of Google.

Search engine users are generally looking for quick answers. This is why ranking on the first page of results is so desirable.


6. About 90% of websites get no organic traffic from Google.

This estimate logically follows from the previous two facts. If the first page gets most of the traffic, then the rest get little to none. Other websites don’t even appear on Google at all.

Ask Us about SEO Statistics

These SEO statistics barely scratch the surface, but they’re still impressive at a glance. SEO tends to be more of an art than an exact science. If you’d like to learn more about how to take advantage of search engines for your business, then please reach out for more details. SEO doesn’t have to be intimidating, and we’d be honored to help you improve your website’s traffic today.

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