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Streamlining your Social Media Marketing
Taylor Tunnison • June 18, 2021

Popular social media platforms like Facebook and Instagram are some of the best methods to affordably market your brand, business, and services. Unfortunately, they can be incredibly time consuming to maintain, especially if you’re a small business owner also trying to juggle other important responsibilities. Thankfully, there are numerous ways to optimize your social media marketing strategy while reducing the time it takes to accomplish your goals. We have decided to highlight some of our favorite time-saving social media tactics here.

1. Define Your Goals Early

If you aren’t exactly sure what you’d like to accomplish with certain social media campaigns, chances are you’ll waste a lot of time heading in the wrong direction, or worse, none at all. This may also eat up a lot of supplies, like budget for content creation or boosted posts, and further undermine the success of future campaigns. Set razor-sharp goals and clearly define which metrics matter most. Are you trying to drive traffic to your website or are you more interested in building and nurturing brand loyalty? The answers to these questions will help you narrow your focus and avoid wasting valuable resources.

2. Select Platforms Strategically

Organizations may feel pressured to use every available social media network, but if some of their demographics don’t align with your ideal target market, you’re wasting precious time that could be used more effectively elsewhere. If you want to drive downloads for a business app, Instagram might not be the best fit, and continuing to post there will take time away from your LinkedIn or Facebook strategy, which would be much better platforms for that goal. In contrast, if you’re trying to build brand loyalty on LinkedIn alone without first considering Facebook, Twitter, or Instagram, it’s best to reassess your approach. Be certain your specific goals will be supported by a platform before you decide to devote scarce time and resources to it.

3. Find the Right Hashtags

Posting boring, outdated, or inappropriate hashtags can significantly limit how visible your social media content will be. Keeping this in mind, take a few extra minutes to routinely review your hashtag use to give posts a boost and allow you to tap into emerging trends for extra reach. Additionally, the same hashtags may not hold the same weight across different platforms, so be sure to search each one to verify its popularity. Also, avoid repeating the same tags for every post in order to maximize the variety of audiences reached.

4. Analyze and Adjust

There’s little point in continuing to invest time and money into social media strategies if it’s unclear whether or not they’re making an impact. Pay close attention to the best and worst performing content, as well as the most effective timeframes, and adjust accordingly. If you use a scheduling tool like Hootsuite or Buffer, setting up the internal reporting function is incredibly helpful. Facebook also natively offers business page admins access to a wide range of insights and demographic information which can help further refine your overall content strategy.

5. Use Scheduling Tools

Switching between and manually posting to different social media platforms daily is a huge timewaster. Reclaim lost hours and work more efficiently by using scheduling software like Facebook Business Suite, Loomly, Hootsuite, or Buffer. These tools allow for rapid publishing of posts across multiple platforms, and can also schedule posts to publish at peak times, which significantly speeds up the whole process.


Social media platforms aren’t merely meant for sharing photos of your favorite furry felines anymore. Billions of users log on to Facebook, Instagram, YouTube, Twitter, and LinkedIn every single day to network professionally, connect with friends and family, and seek out trending topics and exciting opportunities in their local areas. Tapping into these massive networks of diverse audiences is one of the most effective and affordable ways for modern businesses to digitally market themselves, their brand, and their services. If you’re interested in learning more about social media management, we welcome you to explore our website or contact us to schedule a meeting. We’d love the opportunity to help you with your social media needs, whatever they may be!

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