BACK
Want More Website Traffic? Try These 5 Tactics
Taylor Tunnison • February 3, 2022

Getting more website traffic takes some time and effort. Publishing a great website is a major milestone for any company. However, if users can’t find it easily, your web traffic is sure to suffer. There’s almost always room for improvement, especially for brand-new builds. Bridging this gap is vital to get the most out of any business website. High traffic means more eyes on your content, more leads in your pipeline, and more sales down the road. This is often easier said than done, but there are many basic tricks that can work wonders. These are our top five tactics to help your website get as much traffic as possible.

1. Search Engine Optimization

If you’re unfamiliar with this term, then you’ve come to the right place. We’ve covered search engine optimization (SEO) in many past posts. It can be easy to overlook if you’re new to digital marketing. However, various shocking statistics reflect its value. For instance, most online sessions begin with a search engine like Google. These useful tools direct the bulk of online traffic to websites with answers to users’ questions. SEO is the long-term process of making a website more likely to be found on search engines. The best websites rank highly for certain keywords, ideally on the first page of results. This is crucial because over 70% of users click on a first-page result. Google ranks different domains based on hundreds of factors like load time, content, and activity.


Every good SEO strategy includes a Google Business Profile. This simple resource is easy to create and maintain. It gives users key details about a company at a glance. The profile displays a website, phone number, location, and hours of operation beside search results. Claim your profile if you haven’t yet, and update its content often. We recommend doing this at least weekly, and especially after major business changes. This will signal that the company is active and cares about its customers. Be sure to add a website link, products, services, and relevant images.


Regular website updates are also vital for SEO. One way to do this is by adding a blog page. Consider publishing blog content about relevant topics at least monthly. This will go a long way in signaling that your website is active. Plus, visitors will be more likely to share your content with others if they get value from it.

2. Mobile Optimization

A great deal of web traffic comes from mobile devices like smartphones. It should come as no surprise that over 50% of worldwide traffic in 2021 came from mobile devices. Mobile-friendly websites support the modern internet user. They load quickly, are easy to use, and contain the same content as desktop versions. Google will shift to mobile-first indexing in the near future. This means that websites which are mobile-friendly will often rank higher than those that don’t.


There are many factors in mobile optimization. One of the most important is fast load times. This matters because many users will leave a website if it takes more than 3 seconds to load. Delete excess widgets, pictures, and videos from the mobile version. If you must include photos, try to only use the .jpg format. This will keep photos’ file sizes to a minimum. High-quality video isn’t ideal for mobile devices, either. Less is more when it comes to mobile platforms, so keep your webpage designs minimal. Make content simple and direct, and try to omit any extra flair. If the website features an online store, make sure it integrates well with mobile. Your online store should be swift, secure, and user-friendly. If it isn’t, users are less likely to return, make purchases, or recommend it to others.

3. Make It User-Friendly

Consumers expect company websites to work well. They visit them with the hope of easily finding something useful. Help them out by ensuring they can find what they seek. One of the fastest ways to lose website traffic is by confusing or frustrating visitors. In fact, consumers often judge a company based solely on the quality of its web design.


User experience (UX) is a big deal for any website. It can mean the difference between missed revenue and lifetime brand loyalty. There are some simple things to keep in mind when focusing on website UX. The user interface should be clean and easy to navigate. Anyone should be able to know who you are and what you do within seconds. Answers and solutions should only be a few clicks away, even on mobile devices. Accomplish this with direct calls-to-action (CTAs), buttons that encourage users to “Buy Now” or “Learn More.” Make these stand out with buttons or bright colors. Label webpages with clear language like “About,” “Contact,” and “Services.” Add drop-down menus to simplify content navigation. Allow users to retrace their steps with labeled arrows or “breadcrumbs” that link to previous pages. These strategies will go a long way in ensuring your website is user-friendly.

4. Promote on Social Media

The internet excels at connecting diverse audiences. Social media platforms like Facebook are one of the best examples of this. Billions use them to stay up to date with friends and family, as well their favorite brands. If you’re looking for more website traffic, take a peek at your social media presence. Many people form their first impression of a company based on its social media pages. Create a Facebook Business Page if you haven’t already, and put some effort into it. Also, consider if YouTube, LinkedIn, and Instagram apply to your industry.


Social media platforms are important because they’re so versatile. There’s almost no limit to what companies can do with them. For one, most profiles are free to create and maintain. It’s also easy to promote a business website on social media. YouTube, Facebook, and LinkedIn support direct website links through basic posts. Facebook also features Groups which allow you to expand reach for no added cost. This is a great way to connect with others and drive traffic to your website. Social media management is one of the best methods of increasing organic website traffic.

5. Digital Ad Campaigns

Traditional advertising targeted broad audiences through TV, radio, and print sources. This impersonal approach worked well when these audiences were large. These days, the average American spends as many as 7 hours online every single day. TV, radio, and print ads rarely reach these users, and if they do, they often have little impact.


Many online platforms offer paid marketing options. Google, Facebook, LinkedIn, YouTube, and Instagram are all great examples. They allow you to target specific audiences with promoted content. Because of this, digital ads are more engaging than impersonal efforts. They also collect and provide valuable user data to help improve future campaigns. If your budget allows it, consider looking into digital ads. Their ROI is often higher than old-school methods. Plus, it’s easier to calculate ROI since you’ll know exactly how many people ads reached and influenced.


Websites are some of the best resources for consumers. They serve as valuable sources of information at all hours of the day, even on weekends and during holidays. Websites can easily educate, entertain, and encourage sales on a variety of devices. A professional website also lends credibility to a company. It shows that the business is active, and it cares about its customers’ experiences. If you’re struggling with your online presence or have any questions, we hope you’ll contact us. Our clients trust us to boost their web traffic and our track record speaks for itself.


Originally published on June 18th, 2020

Are You Interested In More?

SCHEDULE A MEETING

Share This Post With Your Friends

Latest Posts

Email Marketing Strategies That Convert

August 25, 2025
In the fast-paced world of digital marketing, email continues to be one of the most effective ways to reach your audience directly. Unlike social media posts that get buried or ads that get skipped, emails land in your customers’ inboxes, giving you a unique opportunity to build real connections, inspire trust, and drive action. At True North Technologies , we specialize in helping businesses craft email marketing campaigns that not only get opened but actually convert, turning casual readers into loyal customers and advocates. If you’re ready to unlock the full potential of your email marketing, you’ve come to the right place. The Power of a Strong Subject Line Your subject line is your first impression and your chance to grab attention. A good subject line should be clear, relevant, and enticing enough to make someone want to open your email. Personalizing it with the recipient’s name or referencing their interests can boost open rates dramatically. Think of it as an invitation to a conversation rather than a sales pitch. Personalization and Segmentation: Speaking Directly to Your Audience Generic emails are easy to ignore. Instead, use personalization to make each recipient feel like the message was crafted just for them. This could be as simple as using their first name or as advanced as tailoring content based on past purchases or browsing behavior. Segmentation takes this a step further by grouping your email list into smaller, more targeted segments based on demographics, location, engagement level, or buying habits. When you send relevant, timely messages to each segment, you increase the chances of engagement and conversion. Design and Clear Calls to Action An email that looks cluttered or doesn’t display well on a mobile device can turn readers off quickly. Keep your design clean, simple, and visually appealing with images or graphics that complement your message. Your call to action (CTA) should be clear and stand out. Whether you want recipients to shop a new product, read a blog post, or sign up for a webinar, the CTA guides them on what to do next. Make it obvious and easy to follow, so your readers don’t have to guess. The Magic of Automation Automation lets you send the right email at the right time without manual effort. Welcome emails for new subscribers, reminders for abandoned shopping carts, and follow-ups after purchases keep your brand top of mind and help nurture leads through the customer journey. Automated campaigns can feel like personalized conversations rather than mass marketing blasts, making them a powerful tool to boost engagement and sales. Analyzing and Optimizing for Better Results Sending emails is just the start. Tracking metrics like open rates, click-through rates, and conversions tells you what’s working and what isn’t. Maybe your audience prefers receiving emails in the morning, or maybe certain offers get more clicks. Use this data to continuously improve your campaigns. Optimization is a cycle, test different subject lines, tweak your email design, experiment with send times, and refine your audience segments. The goal is to learn and adapt so every email performs better than the last. Keeping Your Email List Healthy A clean email list is essential for deliverability and engagement. Removing inactive or invalid addresses prevents your emails from bouncing or landing in spam folders. Always respect unsubscribe requests to maintain trust and protect your sender reputation. Regularly cleaning your list helps ensure that your emails reach the people who truly want to hear from you. Authenticity Builds Loyalty Inboxes are flooded with generic marketing messages. What makes your emails stand out is authenticity. Be genuine in your messaging, share real stories, behind-the-scenes glimpses, or customer testimonials. Write in a tone that reflects your brand’s personality, making readers feel like they’re hearing from a trusted friend rather than a faceless company. Authentic emails foster stronger connections and long-term loyalty. How True North Technologies Can Help At True North Technologies, we specialize in crafting email marketing strategies that convert. From creating compelling content and personalized campaigns to automating sequences and analyzing performance, we partner with businesses to turn email marketing into a powerful growth tool. Explore our digital marketing services to learn how we can help your brand engage, convert, and grow through email and beyond.

How to Optimize Your Google Business Profile for Maximum Exposure

August 15, 2025
In today’s digital-first world, your Google Business Profile (formerly Google My Business) is often the first impression potential customers have of your company. Whether you run a local shop, a service-based business, or a large enterprise, optimizing your Google Business Profile can significantly boost your visibility, build trust, and drive more leads. At True North Technologies , we understand the power of local SEO and want to help you maximize your profile’s potential. Here’s a step-by-step guide to get your Google Business Profile working for you. 1. Claim and Verify Your Profile If you haven’t already, the first step is to claim your Google Business Profile. Simply go to Google Business Profile and follow the prompts to either create or claim your business listing. Verification usually happens through a postcard, phone, or email. This step is crucial because only verified businesses can manage their profiles and access valuable insights. 2. Complete Every Section with Accurate Information Google favors profiles that are thorough and accurate. Be sure to fill out every section: Business Name: Use your exact business name as it appears in real life. Address: Provide a precise, up-to-date address to help Google show your business in local search results and maps. Phone Number & Website: Make it easy for customers to contact you or learn more. Hours of Operation: Keep these updated, especially during holidays or special events. Business Category: Choose the most relevant category for your business — this helps Google connect you with the right audience. 3. Add High-Quality Photos and Videos Visual content attracts attention and builds trust. Upload professional photos of your storefront, team, products, or services. Videos showcasing your business in action can also boost engagement. Aim for diverse images that accurately represent your brand and keep your profile lively and inviting. 4. Encourage and Respond to Customer Reviews Reviews are a key factor in local SEO and customer decision-making. Encourage satisfied clients to leave honest reviews on your profile. Take time to respond thoughtfully to all reviews, thank positive reviewers and address any concerns in a professional manner. This interaction shows prospective customers that you care about their experience. 5. Use Google Posts to Share Updates and Offers Google Posts allow you to share timely updates, promotions, events, or news directly on your Business Profile. Regular posts keep your audience informed and signal to Google that your business is active. Think of this as a mini social media platform that appears right in search results. 6. Leverage Q&A to Provide Helpful Information Google Business Profiles include a Q&A section where potential customers can ask questions about your business. Monitor this regularly and provide clear, helpful answers. You can even preemptively add common questions and answers to guide users and reduce friction. 7. Monitor Your Profile’s Performance with Insights Google offers valuable analytics that show how customers find your profile, what actions they take, and where they’re located. Use these insights to adjust your strategy and focus on what’s working best. True North Technologies can help you interpret these data points to drive even better results. Why Work with True North Technologies? Optimizing your Google Business Profile is just one part of a broader digital marketing strategy. At True North Technologies, we specialize in SEO, website development, and reputation management to help your business shine online. If you want expert guidance or hands-on help to get your profile and your entire online presence performing at its best, reach out to us today. Optimizing your Google Business Profile is a powerful way to increase local visibility, attract more customers, and grow your business. Start implementing these tips now to unlock your profile’s full potential. Contact us today!

Why Digital Ads are Essential for Today’s Businesses

July 30, 2025
In today's hyperconnected world, digital advertising isn’t optional, it’s essential. With consumers spending more time online than ever before, businesses that want to stay competitive need to meet their audience where they already are, on social media, in search engines, and across websites and apps. At True North Technologies , we help businesses harness the power of digital ads to increase visibility, generate leads, and drive measurable growth. If your business isn’t investing in digital advertising yet, now is the time to start, and here’s why. What Are Digital Ads? Digital ads are paid advertisements that appear online across platforms like Google, Facebook, Instagram, YouTube, LinkedIn, and more. They can take many forms, including: Search ads (Google Ads) Display ads (banners on websites) Social media ads Video ads Retargeting ads Mobile in-app ads The key advantage? Unlike traditional advertising, digital ads are targeted, trackable, and flexible, giving businesses control over who sees their message and how much they spend. 6 Reasons Digital Ads Are Critical in 2025 1. Your Customers Are Online Over 5 billion people use the internet globally, and many of them browse multiple platforms every day. Whether you run a local business or an e-commerce store, digital ads ensure you show up at the right time, in the right place, to the right people. 2. Highly Targeted Reach Digital advertising lets you pinpoint your ideal customer based on demographics, interests, online behavior, location, and more. Instead of wasting dollars on a broad audience, your ad budget works smarter not harder. 3. Real-Time Performance Tracking With digital ads, you’re never going to guess. You’ll see real-time metrics on impressions, clicks, conversions, and ROI. This transparency allows for continuous optimization and smarter decision-making. 4. Cost-Effective Marketing Whether you're working with a $200 budget or $20,000, digital ads are scalable. You can set daily or monthly caps, pause underperforming campaigns, and focus on high-performing keywords or audiences. It’s one of the most budget-friendly ways to test and grow. 5. Supports SEO and Organic Growth Running paid ads alongside an SEO strategy helps increase brand exposure. When users see your business in both organic results and paid placements, it builds trust and improves click-through rates, especially in competitive industries. 6. Drives Measurable Business Results From driving traffic to increasing sales or generating leads, digital advertising is directly tied to business growth. With a clear call-to-action and optimized landing pages, your ads can guide users straight to conversion. Digital Ads in Action: What We Do at True North Technologies At True North Technologies, we partner with businesses to create digital advertising strategies that are built around your unique goals. Whether you're aiming to increase brand awareness, generate leads, or drive online sales, we focus on delivering measurable results through smart targeting, engaging creative, and continuous optimization. Our team manages every step of the process, from campaign planning and audience research to ad design, performance tracking, and strategic adjustments. We’re not just setting up ads, we’re building a system that works in sync with your overall digital marketing strategy. Real Talk: Digital Ads vs. “Doing Nothing” Some business owners hesitate to invest in ads because they’ve tried it in the past without success or think their organic traffic will carry them. But in 2025, doing nothing is riskier than trying something new. Competitors are already reaching your customers online. If you’re not showing up in search results or social feeds, you’re invisible. And invisibility doesn’t grow revenue. Final Thoughts Digital advertising isn’t just about getting clicks, it’s about driving real business outcomes in a digital-first world. It’s efficient, cost-effective, and essential for any business looking to scale in today’s marketplace. If you're ready to start seeing measurable results from your marketing efforts, we’re here to help. At True North Technologies, we make digital ads easy, strategic, and impactful. Ready to grow your business with digital advertising? Let’s talk!