BACK
Want More Website Traffic? Try These 5 Tactics
Taylor Tunnison • February 3, 2022

Getting more website traffic takes some time and effort. Publishing a great website is a major milestone for any company. However, if users can’t find it easily, your web traffic is sure to suffer. There’s almost always room for improvement, especially for brand-new builds. Bridging this gap is vital to get the most out of any business website. High traffic means more eyes on your content, more leads in your pipeline, and more sales down the road. This is often easier said than done, but there are many basic tricks that can work wonders. These are our top five tactics to help your website get as much traffic as possible.

1. Search Engine Optimization

If you’re unfamiliar with this term, then you’ve come to the right place. We’ve covered search engine optimization (SEO) in many past posts. It can be easy to overlook if you’re new to digital marketing. However, various shocking statistics reflect its value. For instance, most online sessions begin with a search engine like Google. These useful tools direct the bulk of online traffic to websites with answers to users’ questions. SEO is the long-term process of making a website more likely to be found on search engines. The best websites rank highly for certain keywords, ideally on the first page of results. This is crucial because over 70% of users click on a first-page result. Google ranks different domains based on hundreds of factors like load time, content, and activity.


Every good SEO strategy includes a Google Business Profile. This simple resource is easy to create and maintain. It gives users key details about a company at a glance. The profile displays a website, phone number, location, and hours of operation beside search results. Claim your profile if you haven’t yet, and update its content often. We recommend doing this at least weekly, and especially after major business changes. This will signal that the company is active and cares about its customers. Be sure to add a website link, products, services, and relevant images.


Regular website updates are also vital for SEO. One way to do this is by adding a blog page. Consider publishing blog content about relevant topics at least monthly. This will go a long way in signaling that your website is active. Plus, visitors will be more likely to share your content with others if they get value from it.

2. Mobile Optimization

A great deal of web traffic comes from mobile devices like smartphones. It should come as no surprise that over 50% of worldwide traffic in 2021 came from mobile devices. Mobile-friendly websites support the modern internet user. They load quickly, are easy to use, and contain the same content as desktop versions. Google will shift to mobile-first indexing in the near future. This means that websites which are mobile-friendly will often rank higher than those that don’t.


There are many factors in mobile optimization. One of the most important is fast load times. This matters because many users will leave a website if it takes more than 3 seconds to load. Delete excess widgets, pictures, and videos from the mobile version. If you must include photos, try to only use the .jpg format. This will keep photos’ file sizes to a minimum. High-quality video isn’t ideal for mobile devices, either. Less is more when it comes to mobile platforms, so keep your webpage designs minimal. Make content simple and direct, and try to omit any extra flair. If the website features an online store, make sure it integrates well with mobile. Your online store should be swift, secure, and user-friendly. If it isn’t, users are less likely to return, make purchases, or recommend it to others.

3. Make It User-Friendly

Consumers expect company websites to work well. They visit them with the hope of easily finding something useful. Help them out by ensuring they can find what they seek. One of the fastest ways to lose website traffic is by confusing or frustrating visitors. In fact, consumers often judge a company based solely on the quality of its web design.


User experience (UX) is a big deal for any website. It can mean the difference between missed revenue and lifetime brand loyalty. There are some simple things to keep in mind when focusing on website UX. The user interface should be clean and easy to navigate. Anyone should be able to know who you are and what you do within seconds. Answers and solutions should only be a few clicks away, even on mobile devices. Accomplish this with direct calls-to-action (CTAs), buttons that encourage users to “Buy Now” or “Learn More.” Make these stand out with buttons or bright colors. Label webpages with clear language like “About,” “Contact,” and “Services.” Add drop-down menus to simplify content navigation. Allow users to retrace their steps with labeled arrows or “breadcrumbs” that link to previous pages. These strategies will go a long way in ensuring your website is user-friendly.

4. Promote on Social Media

The internet excels at connecting diverse audiences. Social media platforms like Facebook are one of the best examples of this. Billions use them to stay up to date with friends and family, as well their favorite brands. If you’re looking for more website traffic, take a peek at your social media presence. Many people form their first impression of a company based on its social media pages. Create a Facebook Business Page if you haven’t already, and put some effort into it. Also, consider if YouTube, LinkedIn, and Instagram apply to your industry.


Social media platforms are important because they’re so versatile. There’s almost no limit to what companies can do with them. For one, most profiles are free to create and maintain. It’s also easy to promote a business website on social media. YouTube, Facebook, and LinkedIn support direct website links through basic posts. Facebook also features Groups which allow you to expand reach for no added cost. This is a great way to connect with others and drive traffic to your website. Social media management is one of the best methods of increasing organic website traffic.

5. Digital Ad Campaigns

Traditional advertising targeted broad audiences through TV, radio, and print sources. This impersonal approach worked well when these audiences were large. These days, the average American spends as many as 7 hours online every single day. TV, radio, and print ads rarely reach these users, and if they do, they often have little impact.


Many online platforms offer paid marketing options. Google, Facebook, LinkedIn, YouTube, and Instagram are all great examples. They allow you to target specific audiences with promoted content. Because of this, digital ads are more engaging than impersonal efforts. They also collect and provide valuable user data to help improve future campaigns. If your budget allows it, consider looking into digital ads. Their ROI is often higher than old-school methods. Plus, it’s easier to calculate ROI since you’ll know exactly how many people ads reached and influenced.


Websites are some of the best resources for consumers. They serve as valuable sources of information at all hours of the day, even on weekends and during holidays. Websites can easily educate, entertain, and encourage sales on a variety of devices. A professional website also lends credibility to a company. It shows that the business is active, and it cares about its customers’ experiences. If you’re struggling with your online presence or have any questions, we hope you’ll contact us. Our clients trust us to boost their web traffic and our track record speaks for itself.


Originally published on June 18th, 2020

Are You Interested In More?

SCHEDULE A MEETING

Share This Post With Your Friends

Latest Posts

June 30, 2025
In today’s digital-first world, your brand reputation isn’t just important, it’s everything. Potential customers trust online reviews and public perception just as much as personal recommendations. That’s why customer reputation management has become one of the most powerful tools for business growth, and at True North Technologies, we’re here to help you take control of it. Whether you’re a local service provider or an online retailer, your success depends on what people are saying about you. Here’s how reputation management can fuel your growth, and how True North Technologies can guide you along the way. Why Customer Reputation Management Matters Before making a purchase, booking a service, or even visiting a website, most customers do one thing first: they Google you. They check your reviews, look for testimonials, and read social media comments. A few negative reviews, or a lack of recent positive ones, can be enough to send them to your competitors. According to research , 87% of customers won’t consider a business with low ratings. Managing your online reputation isn’t just about looking good, it’s about building trust, increasing visibility, and driving conversions. What Is Customer Reputation Management? Customer reputation management is the strategic process of monitoring, influencing, and improving how your brand is perceived online. It involves: Responding to customer reviews (both positive and negative) Encouraging happy customers to leave reviews Monitoring social mentions and brand chatter Ensuring consistency across review platforms like Google, Facebook, and Yelp Promoting testimonials on your website and social media Addressing and resolving customer concerns quickly and professionally At True North Technologies, we offer custom reputation management solutions that are proactive, efficient, and aligned with your brand. The Growth Benefits of Reputation Management 1. Boosts Trust and Credibility A strong online reputation builds consumer confidence. When potential customers see dozens of positive reviews and timely, professional responses to feedback, they’re more likely to trust your business and ultimately choose you. 2. Improves Local SEO Rankings Search engines like Google factor in reviews when ranking local businesses. Businesses with consistent, high-quality reviews and up-to-date profiles are more likely to appear in the Local Pack (those top results with maps and star ratings). This increases your visibility and brings more traffic to your site. Want to know more about how SEO plays a role in your digital growth? Check out our blog on Why Your Business Needs a Strong SEO Strategy in 2025 . 3. Drives More Conversions Reviews act as social proof. When visitors see others had a great experience with your business, they feel more confident converting, whether that means calling for a quote, placing an order, or booking a service. 4. Gives You a Competitive Edge Many businesses still overlook reputation management or don’t have a solid strategy in place. By being proactive, you can stand out in your industry, win more trust, and grow faster than competitors who neglect this key area. Final Thoughts: Reputation = Revenue In today’s competitive market, your online reputation is often your first impression, and sometimes your only one. By taking control of your digital presence and making customer feedback part of your growth strategy, you can turn your reputation into one of your most valuable marketing tools. At True North Technologies, we help businesses build, protect, and promote reputations that drive real results. From strategy to implementation, we’re your partner in long-term growth. Want to grow your business through better reviews and stronger customer trust? Let’s talk about your reputation strategy. Contact us today to schedule a consultation.
June 24, 2025
At True North Technologies, we know that marketing is about more than just grabbing attention, it’s about creating clarity, trust, and connection. That’s why we go beyond surface-level design and tap into something deeper: visual psychology. One of the most influential concepts in visual psychology is the Gestalt Principles . These principles explain how humans naturally perceive and organize visual information. While they originated in early 20th-century psychology, they’re still incredibly relevant today, especially in video advertising and customer reputation management, two key services we offer . Here’s how understanding how people see helps us create marketing that people remember. Gestalt in Action: Smarter, More Effective Video Advertising Videos are one of the most powerful tools in modern marketing, but only when they’re done right. It’s not enough to have flashy visuals or catchy music. If the message isn’t clear and cohesive, viewers won’t stay engaged, or worse, they won’t remember what your brand was even about. This is where Gestalt principles come in. 1. Continuity: Guiding the Viewer’s Journey In video editing, smooth transitions and visual direction are key. Gestalt’s continuity principle states that the eye naturally follows lines and patterns. We apply this by carefully arranging motion, graphics, and scene transitions to guide the viewer’s focus and ensure that every second feels purposeful. Whether it's the way a product enters the frame or how text moves on screen, we craft flow with intention, so the viewer isn’t confused, distracted, or overwhelmed. 2. Figure/Ground: Making the Message Pop When something important appears in a video, the viewer needs to instantly recognize it. The figure/ground principle helps us do that by separating key elements (like a logo, tagline, or testimonial) from the background with contrast, motion, or placement. This ensures the most critical parts of your message don’t just blend into the noise, they stand out, get noticed, and stick in the viewer’s mind. 3. Similarity & Repetition: Reinforcing Brand Identity Incorporating repeating elements like your brand colors, logo animations, fonts, or even a signature visual style, activates the similarity principle. This makes your video feel unified and strengthens brand recall. It’s a subtle but powerful way to build recognition every time someone watches your ad. Customer Reputation Management: The Psychology of Perception Just like design and video, customer reputation management is about shaping how your audience perceives you, and Gestalt principles play a role here, too. 1. Proximity: Grouping Positive Signals Online, users quickly scan for patterns. When they see a collection of positive reviews grouped together on your website or Google profile, the proximity principle kicks in: they naturally associate these reviews with overall credibility. At True North, we design review displays and testimonial sections that use proximity and layout strategy to emphasize trust at a glance. 2. Closure: Filling the Gaps with Emotion When customers read a few strong, well-written reviews, their brains often “fill in the gaps” using the closure principle. This means they don’t need to read every single review to form a positive opinion; they get a feel for your business from just a few. That’s why we help businesses highlight a curated, consistent set of feedback that reflects their values and service quality. 3. Similarity: Creating Consistency Across Platforms Whether someone reads about your business on Google, Facebook, or your website, the tone and visuals should feel familiar. Using the similarity principle, we ensure your branding, messaging, and even review response style remain cohesive across all platforms. This builds trust and reassures potential customers that your business is legitimate and professional. Why It Works: Designing for Human Behavior At the heart of it all, Gestalt principles are about understanding how people think and see. Whether it's a 15-second video ad or a stream of five-star reviews, we use these principles to design content that feels intuitive, polished, and trustworthy. True North Technologies doesn’t just create marketing materials, but we create experiences that connect. By blending psychology with design, we help your brand make a lasting impression in a crowded digital world. Ready to transform how people see your business? Let’s harness the power of visual psychology to elevate your marketing—from video to reputation and beyond. Contact us today to get started.
May 19, 2025
Trends, Tools & Tactics for a Winning Strategy In the ever-evolving world of digital marketing, staying ahead of the curve is essential—especially when it comes to social media. In 2025, platforms are smarter, audiences are more selective, and content must be more strategic than ever. Whether you’re a startup or an established company, here’s how to master social media marketing in 2025 and stay competitive. 1. Embrace Short-Form Video as a Core Strategy Short-form video continues to dominate across platforms like TikTok, Instagram Reels, and YouTube Shorts. It’s not just trendy—it’s effective. Brands using video content in their social media strategy are seeing better reach, higher engagement, and stronger brand recall. Pro Tip: Keep videos authentic, mobile-optimized, and aligned with your brand voice. 2. Use AI and Automation Without Losing the Human Touch AI tools are reshaping content marketing—from auto-generating captions to predicting the best times to post. But in 2025, success depends on blending automation with genuine storytelling. AI-driven tools can now analyze user behavior to recommend the best posting times, tailor content to specific audience segments, and even generate video scripts or image suggestions. These tools reduce manual workload and increase the speed of campaign execution—allowing teams to stay agile in a fast-moving landscape. But with all this innovation, there's a caveat: authenticity matters more than ever. Audiences in 2025 can spot generic or robotic content a mile away. The most successful brands are those that use AI to enhance creativity, not replace it. 3. Go Beyond Likes: Prioritize Conversions and Commerce Social media is now a key driver of sales—not just brand awareness. In-app shopping , product tagging, and clickable video content are transforming platforms into storefronts. We help businesses set up and optimize paid social advertising campaigns that are designed to convert, not just attract followers. 4. Diversify Platforms—But Be Strategic Different platforms offer different strengths—Instagram excels at visual storytelling, LinkedIn is ideal for professional thought leadership, and TikTok thrives on entertainment and discovery. Rather than stretching your resources thin by being everywhere at once, focus on building a strong presence where your target audience is most engaged. Then, tailor your content to match the tone, format, and behavior of users on each platform for maximum impact. 5. Data Is the New Creative Your content might be captivating, but if it’s not supported by data, it’s a shot in the dark. A successful social media marketing strategy in 2025 requires the ability to measure performance and adapt quickly. Social platforms now offer advanced analytics that go beyond likes and shares. These analytics offer helpful insights that can help identify: The best days and times to post Top-performing content themes Efficient ad spending options Top trends Goals tied to business outcomes Ready to Elevate Your Brand’s Social Presence? In 2025, success on social media requires more than just being active—it takes intention, creativity, and data-driven execution. Let True North Technologies help you turn your social platforms into a growth engine. Contact us today to schedule a call and start mastering your social media presence.