BACK
Basics of Social Media Management
Taylor Tunnison • March 18, 2021

While websites still form the Internet’s backbone, mobile apps and social media platforms are now starting to take over. Given the vast growth of social networking platforms, it’s worth understanding the value of proper social media management.

The Internet has transformed dramatically over the past few decades. What was once slow, clunky, and chaotic has become quicker, cleaner, and largely user-friendly. Although there will always be challenges involved when testing out new functionality, it’s now easier for the average individual to find and access valuable content online. 

 

While websites still form the Internet’s backbone, mobile apps and social media platforms are now starting to take over. For example, over two-thirds of U.S. adults reportedly used Facebook every day in Q3 of 2020, making it the market leader among social media platforms. Given the vast growth of social networking platforms, it’s worth understanding the value of proper social media management. 

What is Social Media Management?

Social media management is the ongoing, long-term process of analyzing social media platforms and their audiences to develop and implement specific business strategies. The best strategies include creating and distributing original content for company profiles, monitoring audience engagement, contributing to conversations, providing value to the community, as well as measuring and analyzing ROI and performance. The following are among the major benefits of social media management for businesses.


  1. Lowers Cost: No matter your budget, social media is one of the most cost-effective methods of digital marketing. It’s free to join most social media networks, post content, build a following, and engage with an audience. Most major platforms also allow businesses to further leverage the platform’s power via paid advertising options.
  2. Improves Reach: Social media networks, from Facebook to LinkedIn, can instantly connect businesses with interested followers across the world. Traditional marketing and advertising can’t match the reach, price, or value of online platforms, making social media management a must for 21st century businesses. 
  3. Attracts New Users: Incorporating social media into your marketing strategy allows you to align your marketing goals with user behavior. For example, 74% of people now use social media when making purchase decisions, and 80% seek advice about purchases from their various social media networks. 
  4. Boosts Performance: Marketers and business owners alike agree on the potential of proper social media management. Companies can build their brand and even generate leads and sales by connecting with the billions of individuals online. For instance, nearly 45% of business-to-business (B2B) marketers have earned at least one client through Facebook. 

What is Social Media Management?

Individual business goals will determine the answer to this question. Ask yourself, “What are my business objectives (brand awareness, lead generation, conversions, website traffic, etc.)? Will I be able to meet my business objectives on the platform? What are the demographics of each network and do they match the audience I’d like to reach?

Facebook

Established in 2004, Facebook now has nearly 3 billion active monthly users, a population larger than any single country. This diverse platform offers businesses a great opportunity to brand and market themselves online, as well as reach and connect with a wide audience.

Instagram

Instagram is a great channel for brands which create a lot of visual content. This audience tends to be younger, generally with more female than male users. This is a great platform for businesses with products or services related to art, fashion, and healthy lifestyles.

LinkedIn

LinkedIn is the professional social network for B2B brands which target businesses across many different industries. With LinkedIn, one can easily find, interact, and share valuable content with people based on location, job title, or industry.

Twitter

Twitter has over 330 million active users worldwide and is where many users go for daily news and trends. This platform is ideal for businesses that wish to join and contribute to conversations about trending topics in their area or industry. 


Social media management is an important part of any modern marketing strategy. It’s provides business’s a blueprint for how they should manage online content and interactions via various. While creating generic content and encouraging engagement is certainly important, structuring a calendar and consistently publishing useful, relevant material is just as vital. The most successful businesses build and nurture their online audiences by fostering brand awareness and eventually converting to loyalty and sales. 

 

At True North Technologies, we’re dedicated to improving business’s online presence with cutting-edge websites, mobile apps, SEO, branding, and social media management. We encourage you to contact us with your questions or concerns regarding these or any other digital marketing strategies.

Are You Interested In More?

SCHEDULE A MEETING

Share This Post With Your Friends

Latest Posts

How to Optimize Your Google Business Profile for Maximum Exposure

August 15, 2025
In today’s digital-first world, your Google Business Profile (formerly Google My Business) is often the first impression potential customers have of your company. Whether you run a local shop, a service-based business, or a large enterprise, optimizing your Google Business Profile can significantly boost your visibility, build trust, and drive more leads. At True North Technologies , we understand the power of local SEO and want to help you maximize your profile’s potential. Here’s a step-by-step guide to get your Google Business Profile working for you. 1. Claim and Verify Your Profile If you haven’t already, the first step is to claim your Google Business Profile. Simply go to Google Business Profile and follow the prompts to either create or claim your business listing. Verification usually happens through a postcard, phone, or email. This step is crucial because only verified businesses can manage their profiles and access valuable insights. 2. Complete Every Section with Accurate Information Google favors profiles that are thorough and accurate. Be sure to fill out every section: Business Name: Use your exact business name as it appears in real life. Address: Provide a precise, up-to-date address to help Google show your business in local search results and maps. Phone Number & Website: Make it easy for customers to contact you or learn more. Hours of Operation: Keep these updated, especially during holidays or special events. Business Category: Choose the most relevant category for your business — this helps Google connect you with the right audience. 3. Add High-Quality Photos and Videos Visual content attracts attention and builds trust. Upload professional photos of your storefront, team, products, or services. Videos showcasing your business in action can also boost engagement. Aim for diverse images that accurately represent your brand and keep your profile lively and inviting. 4. Encourage and Respond to Customer Reviews Reviews are a key factor in local SEO and customer decision-making. Encourage satisfied clients to leave honest reviews on your profile. Take time to respond thoughtfully to all reviews, thank positive reviewers and address any concerns in a professional manner. This interaction shows prospective customers that you care about their experience. 5. Use Google Posts to Share Updates and Offers Google Posts allow you to share timely updates, promotions, events, or news directly on your Business Profile. Regular posts keep your audience informed and signal to Google that your business is active. Think of this as a mini social media platform that appears right in search results. 6. Leverage Q&A to Provide Helpful Information Google Business Profiles include a Q&A section where potential customers can ask questions about your business. Monitor this regularly and provide clear, helpful answers. You can even preemptively add common questions and answers to guide users and reduce friction. 7. Monitor Your Profile’s Performance with Insights Google offers valuable analytics that show how customers find your profile, what actions they take, and where they’re located. Use these insights to adjust your strategy and focus on what’s working best. True North Technologies can help you interpret these data points to drive even better results. Why Work with True North Technologies? Optimizing your Google Business Profile is just one part of a broader digital marketing strategy. At True North Technologies, we specialize in SEO, website development, and reputation management to help your business shine online. If you want expert guidance or hands-on help to get your profile and your entire online presence performing at its best, reach out to us today. Optimizing your Google Business Profile is a powerful way to increase local visibility, attract more customers, and grow your business. Start implementing these tips now to unlock your profile’s full potential. Contact us today!

Why Digital Ads are Essential for Today’s Businesses

July 30, 2025
In today's hyperconnected world, digital advertising isn’t optional, it’s essential. With consumers spending more time online than ever before, businesses that want to stay competitive need to meet their audience where they already are, on social media, in search engines, and across websites and apps. At True North Technologies , we help businesses harness the power of digital ads to increase visibility, generate leads, and drive measurable growth. If your business isn’t investing in digital advertising yet, now is the time to start, and here’s why. What Are Digital Ads? Digital ads are paid advertisements that appear online across platforms like Google, Facebook, Instagram, YouTube, LinkedIn, and more. They can take many forms, including: Search ads (Google Ads) Display ads (banners on websites) Social media ads Video ads Retargeting ads Mobile in-app ads The key advantage? Unlike traditional advertising, digital ads are targeted, trackable, and flexible, giving businesses control over who sees their message and how much they spend. 6 Reasons Digital Ads Are Critical in 2025 1. Your Customers Are Online Over 5 billion people use the internet globally, and many of them browse multiple platforms every day. Whether you run a local business or an e-commerce store, digital ads ensure you show up at the right time, in the right place, to the right people. 2. Highly Targeted Reach Digital advertising lets you pinpoint your ideal customer based on demographics, interests, online behavior, location, and more. Instead of wasting dollars on a broad audience, your ad budget works smarter not harder. 3. Real-Time Performance Tracking With digital ads, you’re never going to guess. You’ll see real-time metrics on impressions, clicks, conversions, and ROI. This transparency allows for continuous optimization and smarter decision-making. 4. Cost-Effective Marketing Whether you're working with a $200 budget or $20,000, digital ads are scalable. You can set daily or monthly caps, pause underperforming campaigns, and focus on high-performing keywords or audiences. It’s one of the most budget-friendly ways to test and grow. 5. Supports SEO and Organic Growth Running paid ads alongside an SEO strategy helps increase brand exposure. When users see your business in both organic results and paid placements, it builds trust and improves click-through rates, especially in competitive industries. 6. Drives Measurable Business Results From driving traffic to increasing sales or generating leads, digital advertising is directly tied to business growth. With a clear call-to-action and optimized landing pages, your ads can guide users straight to conversion. Digital Ads in Action: What We Do at True North Technologies At True North Technologies, we partner with businesses to create digital advertising strategies that are built around your unique goals. Whether you're aiming to increase brand awareness, generate leads, or drive online sales, we focus on delivering measurable results through smart targeting, engaging creative, and continuous optimization. Our team manages every step of the process, from campaign planning and audience research to ad design, performance tracking, and strategic adjustments. We’re not just setting up ads, we’re building a system that works in sync with your overall digital marketing strategy. Real Talk: Digital Ads vs. “Doing Nothing” Some business owners hesitate to invest in ads because they’ve tried it in the past without success or think their organic traffic will carry them. But in 2025, doing nothing is riskier than trying something new. Competitors are already reaching your customers online. If you’re not showing up in search results or social feeds, you’re invisible. And invisibility doesn’t grow revenue. Final Thoughts Digital advertising isn’t just about getting clicks, it’s about driving real business outcomes in a digital-first world. It’s efficient, cost-effective, and essential for any business looking to scale in today’s marketplace. If you're ready to start seeing measurable results from your marketing efforts, we’re here to help. At True North Technologies, we make digital ads easy, strategic, and impactful. Ready to grow your business with digital advertising? Let’s talk!

The Rise of Mobile Apps in Digital Marketing

July 18, 2025
In the fast-paced world of digital marketing, mobile apps have emerged as a powerful tool for businesses looking to engage their audiences, boost brand visibility, and drive customer loyalty. With smartphone usage continuing to skyrocket, companies can no longer afford to ignore the influence that mobile applications have on consumer behavior and marketing strategies. At True North Technologies , we specialize in custom mobile app development and strategic digital solutions . We’ve seen firsthand how mobile apps are transforming how businesses connect with their audiences, and we’re here to help you stay ahead of the curve. Why Mobile Apps Matter in 2025 Mobile usage is no longer just part of the customer journey, it is the journey. As of 2025, over 64% of web traffic originates from mobile devices, and users now spend more than 3 hours per day in mobile apps. Businesses that invest in mobile app development are tapping into a space where their customers already live, work, and shop. Whether it’s a retail store launching a loyalty app, a restaurant offering mobile ordering, or a service-based company building a scheduling tool, mobile apps give brands direct access to consumers without the distractions of search engines or social feeds. Key Benefits of Mobile Apps in Digital Marketing 1. Enhanced Customer Engagement Mobile apps allow businesses to interact with customers in real time through push notifications, personalized content, and instant support. This level of engagement helps improve customer retention and builds stronger relationships over time. 2. Data-Driven Insights Apps provide a goldmine of data from user behavior and location tracking to purchase history and app usage. With the right analytics in place, marketers can optimize their campaigns and personalize the user experience in ways that simply aren’t possible on traditional websites. 3. Increased Brand Visibility Having a branded app on a user’s device means your logo is seen every day. It’s constant passive exposure. That visibility keeps your business top of mind and reinforces your brand identity. 4. Seamless Integration with Digital Campaigns Mobile apps can be integrated into your broader digital marketing strategy, linking to email campaigns, social media promotions, loyalty programs, and more. 5. Improved Conversion Rates A well-designed app simplifies the path to purchase. With faster load times, streamlined checkouts, and personalized experiences, apps typically convert at higher rates than mobile websites. How Businesses Are Using Mobile Apps Strategically Industries of all kinds are leveraging mobile apps to meet their customers where they are: Retail & E-commerce: Offering app-exclusive discounts and push notifications for flash sales. Restaurants: Enabling mobile ordering, reservations, and reward points. Healthcare: Allowing patients to book appointments and access records via secure mobile apps. Professional Services: Providing client portals, document sharing, and project tracking on the go. Whether you’re a small business or an enterprise brand, mobile apps provide scalable solutions that grow with your business. Custom Mobile App Development with True North Technologies At True North Technologies, we build custom mobile app solutions tailored to your business goals and user needs. We don’t just stop at development. As a full-service digital marketing agency, we also provide guidance on launching your app effectively through integrated marketing strategies including SEO, digital ads, social media, and more . Final Thoughts The rise of mobile apps in digital marketing is more than just a trend, it’s a shift in how brands connect with customers in a mobile-first world. By investing in a custom mobile app, you’re not just keeping up, but you’re standing out. If you're ready to unlock the power of mobile for your business, our team at True North Technologies is here to help. Let’s build something great together. Contact us today.